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Logitech CEO Wants to Sell You a Subscription-Based 'Forever Mouse'

During a recent episode of The Verge’s Decoder podcast, Logitech CEO Hanneke Faber shed some possible insight into the company’s view on one of its most important products. Saying that “the mouse built this house,” Faber shares the planning behind a Forever Mouse, a premium product that the company hopes will be the last you ever have to buy. There’s also a discussion about a subscription-based service and a deeper focus on AI.

For now, details on a Forever Mouse are thin, but you better believe there will be a catch. The Instant Pot was a product so good that customers rarely needed to buy another one. The company went bankrupt.

simplejack ,
@simplejack@lemmy.world avatar

Reminds me of what happed to GE’s lighting division. They used to have a steady stream of income from people replacing burned out bulbs. The CFLs and LED bulbs came in.

GE made a ton of money selling the new bulbs to homes, businesses and cities, but then the money dried up because the new bulbs lasted way longer.

Then they started scrambling to do weird shit with lighting. Like cramming cameras and sensors into bulbs so lights could be used for surveillance in cities and stores. They were basically struggling to find a new reason why you’d want to by a new bulb.

geekworking ,

The LED elements last a lifetime, but the driver transistors burn out as frequently as traditional bulbs

simplejack ,
@simplejack@lemmy.world avatar

My entire house is LEDs. I was a pretty early adopter and I still have the OG Phillips bulbs floating around my house.

In 10 years I’ve only had one bulb crap out. With incandescent bulbs there were always several a year that needed to be swapped. Back in the day I used to have a box of extra bulbs in my closet. I no longer keep that box because it’s just taking up space for something that is almost never touched.

Most articles confirm my experience and show that LEDs have muuuuch longer lifespans.

EgoNo4 ,

Logitech CEO can fuck right off.

Sendpicsofsandwiches ,
@Sendpicsofsandwiches@sh.itjust.works avatar

More like the never mouse, you can keep the monthly sub peripherals.

frickineh ,

And I want whoever came up with this idea to spontaneously combust, but neither of us is going to get what we want.

floofloof , (edited )

You know, a subscription-based, AI-enhanced mouse is exactly what I’ve been looking for. I’m so pumped! And for only $200 upfront plus a monthly subscription? Sign me up!

I hope they’ll also make it easy for me to top up my monthly mouse-click credit through an app that just needs to know my precise location and my contacts and be allowed to display itself over other apps for accessibility reasons. Hopefully I can even check my mouse’s status remotely through the app too, and adjust the colour of its LEDs to reflect my unique personality.

And maybe they’ll even be able to personalize my mousing experience so my mouse can serve me better, by anonymously tracking what I hover over and click on. That’d be fantastic. And if the AI could also use this information to notify me about relevant deals and offers from their trusted partners, that would be the cherry on top.

This is going to be great! Thanks Logitech - I love it!

BearOfaTime ,

Welp, looks like I just bought my last Logitech mouse. I’ve sworn by them for over 20 years.

Nope, fuck you Logitech.

solsangraal ,

same. every logitech peripheral i’ve ever had was great, and the one time an old mouse i’d been using for 2 years broke, i emailed them about it and they sent me a MX master 2S, which was several tiers above the one i had, for free.

oh well. time to find a new mouse brand

traches ,

Their flight sim stuff is absolute fucking garbage

Zak ,
@Zak@lemmy.world avatar

I use a computer a lot, and I have an expensive keyboard and mouse. I’m the target market in a sense; if there was a compelling enough upgrade to either, I’d probably buy it.

I can’t imagine what software features they could possibly offer that would qualify, doubly so as a subscription. I picked my mouse because it has lots of buttons, a responsive sensor, low-latency wireless, and it runs on a standardized replaceable battery. It would be hard to improve any of that with software.

MonkderVierte ,

Faber states that “[It] was a little heavier, it had great software and services that you’d constantly update, and it was beautiful.”

Updates!

9point6 ,

Damn Logitech, you’ve been my go-to for peripherals for a couple of decades now

Don’t fuck this up

TrousersMcPants ,

You know they will, just making a good product isn’t enough, they need to somehow sell us more bullshit so they can make infinitely more money than ever all the time. So Logitech will absolutely go through with something like this

nobleshift ,
@nobleshift@lemmy.world avatar

This is how you lose your fanbase. I’ll never ever pay for something like this.

TrickDacy ,

Yeah, I bought two expensive Logitech mice and my impression was they got WAY too much cash from me for it. Their reaction? Nope not remotely enough. Need a guaranteed stream from all customers.

I think I’ve bought my last Logitech product. I also have one of their keyboards and one of their webcams. In all cases they are semi okay products and the only reason I bought them is how bad some the other options I found out there are. Not that I looked at their lines and said “oh these seem great.” They were always a last resort.

jordanlund ,
@jordanlund@lemmy.world avatar

MaaS?

FlashZordon ,
@FlashZordon@lemmy.world avatar

Oh God if they put AI in the MX Master Mice then I’m boned.

FartsWithAnAccent ,
@FartsWithAnAccent@fedia.io avatar

Fuck that, no thanks! How about you build repairable mice that can last forever instead?

rImITywR ,

With open source firmware. Preferably QMK + VIA.

lemmyng ,
@lemmyng@lemmy.ca avatar

User-serviceable switches would be so nice…

Bishma ,
@Bishma@discuss.tchncs.de avatar

I’m curious what monumentally terrible ideas they have for adding machine learning or LLM features to HIDs.

I’ll go out of my way to avoid ever owning any of them, but I’m curious.

PonyOfWar ,

I don’t see the point of this. Why would a mouse need constant software updates? I could plug in a 20 year old mouse and it would work just fine on my PC, no updates needed.

sunzu ,

There is no point... This corporate parasites justifying their new scam.

gibmiser ,

But like. AI. Ya know? Predictive mouse algorithm to make you clicky more gooder

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