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Logitech CEO Wants to Sell You a Subscription-Based 'Forever Mouse'

During a recent episode of The Verge’s Decoder podcast, Logitech CEO Hanneke Faber shed some possible insight into the company’s view on one of its most important products. Saying that “the mouse built this house,” Faber shares the planning behind a Forever Mouse, a premium product that the company hopes will be the last you ever have to buy. There’s also a discussion about a subscription-based service and a deeper focus on AI.

For now, details on a Forever Mouse are thin, but you better believe there will be a catch. The Instant Pot was a product so good that customers rarely needed to buy another one. The company went bankrupt.

noisypine ,

Logitech’s quality has been steadily dropping. Got fed up with thumb trackball buttons failing in less than 2 years. Logitech was my go to for most computer peripherals, but I just can’t justify replacing all my family’s trackballs every two years at $60 a pop.

Switched over to Elecom because they are one of the only brands selling wired thumb trackballs and so far they are great. It’s unfortunate, my first Logitech trackball lasted at least 10 years. It never broke, just got lost in a move. Used to love their stuff but, the only thing left from the Logitech I bought my first trackball from is the name.

BeardedBlaze ,
@BeardedBlaze@lemmy.world avatar

Never heard of Elecom. Thank you for that.

orca ,
@orca@orcas.enjoying.yachts avatar

Not everything has to be a subscription.

Unless you’re a greedy CEO. Then everything should be a subscription!

Sabata11792 ,

If I mistake your shit ideas as an Onion article, you should be fired. Who would pay monthly on a mouse?

EvilBit ,

The answer to this is simple. Go private. Get a buyout and delist so you aren’t literally required to permanently and constantly grow your company bigger and sell more than you did last year for the rest of eternity in the name of the almighty shareholders.

Sell great hardware to people who need it, develop a loyal fan base, and treat them right, forever. I guarantee that the rate of valid, reasonable purchases of high-quality, durable new mice and keyboards is more than enough to sustain a very healthy company full of very talented employees forever, as long as they aren’t required to always make more money than ever before.

____ ,

Insanity. I spend $5.00 or so on $eCommerceSite and am perfectly happy with the result.

I make that expenditure maybe every four or five years. I don’t need a ‘forever mouse,’ they already last practically that long.

TrickDacy ,

I used to always say I want the cheapest mouse I can find. That was about $20 the last time I bought one like that, many years ago.

stefenauris ,
@stefenauris@pawb.social avatar

Businesses could save a lot of money by just firing their CEOs

NegativeInf ,

If anyone’s job could be replaced with ChatGPT, it’s these chucklefucks.

simplejack ,
@simplejack@lemmy.world avatar

Reminds me of what happed to GE’s lighting division. They used to have a steady stream of income from people replacing burned out bulbs. The CFLs and LED bulbs came in.

GE made a ton of money selling the new bulbs to homes, businesses and cities, but then the money dried up because the new bulbs lasted way longer.

Then they started scrambling to do weird shit with lighting. Like cramming cameras and sensors into bulbs so lights could be used for surveillance in cities and stores. They were basically struggling to find a new reason why you’d want to by a new bulb.

geekworking ,

The LED elements last a lifetime, but the driver transistors burn out as frequently as traditional bulbs

simplejack ,
@simplejack@lemmy.world avatar

My entire house is LEDs. I was a pretty early adopter and I still have the OG Phillips bulbs floating around my house.

In 10 years I’ve only had one bulb crap out. With incandescent bulbs there were always several a year that needed to be swapped. Back in the day I used to have a box of extra bulbs in my closet. I no longer keep that box because it’s just taking up space for something that is almost never touched.

Most articles confirm my experience and show that LEDs have muuuuch longer lifespans.

EgoNo4 ,

Logitech CEO can fuck right off.

Sendpicsofsandwiches ,
@Sendpicsofsandwiches@sh.itjust.works avatar

More like the never mouse, you can keep the monthly sub peripherals.

frickineh ,

And I want whoever came up with this idea to spontaneously combust, but neither of us is going to get what we want.

floofloof , (edited )

You know, a subscription-based, AI-enhanced mouse is exactly what I’ve been looking for. I’m so pumped! And for only $200 upfront plus a monthly subscription? Sign me up!

I hope they’ll also make it easy for me to top up my monthly mouse-click credit through an app that just needs to know my precise location and my contacts and be allowed to display itself over other apps for accessibility reasons. Hopefully I can even check my mouse’s status remotely through the app too, and adjust the colour of its LEDs to reflect my unique personality.

And maybe they’ll even be able to personalize my mousing experience so my mouse can serve me better, by anonymously tracking what I hover over and click on. That’d be fantastic. And if the AI could also use this information to notify me about relevant deals and offers from their trusted partners, that would be the cherry on top.

This is going to be great! Thanks Logitech - I love it!

BearOfaTime ,

Welp, looks like I just bought my last Logitech mouse. I’ve sworn by them for over 20 years.

Nope, fuck you Logitech.

solsangraal ,

same. every logitech peripheral i’ve ever had was great, and the one time an old mouse i’d been using for 2 years broke, i emailed them about it and they sent me a MX master 2S, which was several tiers above the one i had, for free.

oh well. time to find a new mouse brand

traches ,

Their flight sim stuff is absolute fucking garbage

Zak ,
@Zak@lemmy.world avatar

I use a computer a lot, and I have an expensive keyboard and mouse. I’m the target market in a sense; if there was a compelling enough upgrade to either, I’d probably buy it.

I can’t imagine what software features they could possibly offer that would qualify, doubly so as a subscription. I picked my mouse because it has lots of buttons, a responsive sensor, low-latency wireless, and it runs on a standardized replaceable battery. It would be hard to improve any of that with software.

MonkderVierte ,

Faber states that “[It] was a little heavier, it had great software and services that you’d constantly update, and it was beautiful.”

Updates!

9point6 ,

Damn Logitech, you’ve been my go-to for peripherals for a couple of decades now

Don’t fuck this up

TrousersMcPants ,

You know they will, just making a good product isn’t enough, they need to somehow sell us more bullshit so they can make infinitely more money than ever all the time. So Logitech will absolutely go through with something like this

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