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Logitech CEO Wants to Sell You a Subscription-Based 'Forever Mouse'

During a recent episode of The Verge’s Decoder podcast, Logitech CEO Hanneke Faber shed some possible insight into the company’s view on one of its most important products. Saying that “the mouse built this house,” Faber shares the planning behind a Forever Mouse, a premium product that the company hopes will be the last you ever have to buy. There’s also a discussion about a subscription-based service and a deeper focus on AI.

For now, details on a Forever Mouse are thin, but you better believe there will be a catch. The Instant Pot was a product so good that customers rarely needed to buy another one. The company went bankrupt.

muculent ,

Pass

Smokeless7048 ,

it was these keycaps: www.aliexpress.com/item/1005001681753913.html

Came with the wrong size space, so had to order a smaller in (not shown in the pic), which isn’t listed on Ali anymore.

Fijxu ,

lol

cmrn ,

Trying to make a flagship product and keep it pumped up through subscription sounds a lot like live service games.

And those all fucking suck.

rsuri ,

Another piece of the Forever Mouse puzzle is the software. Logitech uses its Options Plus software which essentially walks people through making prompts to interact with AI. But Faber says this is just the start:

This is intended to appeal to investors instead of customers.

VirtualOdour ,

Hey I need my mouse drivers to do chatGPT api calls, how else will I be able to email my toaster when I want to put bread in?

rdrunner ,

Maybe they could focus on making better mice! The super light x 2 is falling behind more and more every year

Leate_Wonceslace ,
@Leate_Wonceslace@lemmy.dbzer0.com avatar

If I make my thoughts known about this development, I’d be permanently banned from lemmy.world.

dan ,
@dan@upvote.au avatar

I’ve already got a Forever Mouse though… I’m using a $25 Logitech M705 I bought 10 years ago, before they cheaped out and replaced the metal scrollwheel with a plastic one. Works great. I have to replace the battery once every two years or so. I’ve got an 11-year-old Logitech mouse at work too.

bane_killgrind ,

My g9x is getting flakey, and I’m very sad.

viking ,
@viking@infosec.pub avatar

My MX510 from 2005 died recently. I’m sure it’s just a cable issue since if I straighten it out perfectly, once in a while I can still get a signal through. So I’m contemplating of desoldering it and put a new one in, it was otherwise flawless.

lemmyhavesome ,

Logitech stuff is already sort of a subscription based service, since their stuff is designed to fail after around 2 years.

Firipu ,
@Firipu@startrek.website avatar

Really? Been using a logitech trackball at work for 14 years now. My k750 keyboard lasted me almost 10y until the battery completely gave up and I wanted to upgrade. My Mx keys has lasted me for years since.

Similar stories for my mice, none of them have failed, I’ve only upgraded because I wanted lighter, more/less buttons or for other reasons.

jamyang ,

Their recent offerings have been a big disappointment. Gone were those days where you’d buy a logi mouse and keep it for atleast 5 years.

Dettweiler42 ,

So many CEOs these days have their heads completely up their own ass when it comes to the concept of “buy it for life”.

DoucheBagMcSwag ,

Try getting them to last longer than 2 years before the scroll wheel breaks before you try to stump this shit

pachrist ,

I hate this approach to business.

Coupling subscriptions with forced obscolecence is a nightmare. If HP made the best printer money could buy, using it with a subscription model would be a hard sell. But they make shit printers that die at the drop of a hat, so coupling them with a subscription is asinine.

Logitech makes a decent mouse, passable webcams, and shit keyboards.

Just in case anyone from Logitech ever reads this, I own 2 MX Verticals, an MX Ergo, and an MX Master 2S. I love them all, but I’d rather use an OEM bog standard Dell mouse than pay for a subscription.

douglasg14b ,
@douglasg14b@lemmy.world avatar

They don’t even make good mice technically because of planned obsolescence.

Their switches die, intentionally, long before the life time of any other components on their mice. And have for nearly 10 years now.

calcopiritus ,

They way I got introduced to hardware as a service is that it was a solution to planned obsolescence.

In theory, a hardware subscription means that if you pay for X months of that hardware, you gonna get it. Doesn’t matter if it breaks, it should be replaced while your subscription lasts.

So taking that into account, the less the hardware breaks, the more profit they have. So not only should it eliminate planned obsolescence, it would make engineering for durable products an actually very profitable business.

Masamune ,

So, what is the difference between this approach and just selling an extended warranty?

Xenny ,

The Logitech k120 is a worthy warrior. Id never get an expensive keyboard from them though

Krauerking ,

It’s really insane that they want the good press and loweree manufactured volume of a quality item… But also for it to fail and you need to buy up whenever they arbitrarily say so.

It’s horrifying. Absolutely broken fucking mindset that only works if we truly are trapped having to buy from them and I just don’t see how that can be true before someone says fuck it and competes.

It’s so grossly profit seeking I just will feel really defeated if it actually works.

viking ,
@viking@infosec.pub avatar

The Logitech UltraX Flat was hands down the best keyboard I ever used in my life. Sadly after decades of use (with a ps/2 to usb adapter) at some point some key pressure sensors started failing, so I had to switch. But I swear if I ever see a new one on ebay, I’ll get it in a heartbeat.

VirtualOdour ,

I used to just buy Logitech when I needed something because it’s good quality and good value, they seem to be intent on moving away from both

mp3 , (edited )
@mp3@lemmy.ca avatar

Yeah that’s gonna be a no for me dawg.

Last mouse I bought from them had a 2 years warranty. I thought okay fine. 1½ year after purchase, it started double-clicking.

Reached out to customer service, proof of purchase and everything. Agree that mouse need to be replaced, so they send me a new mouse, but for some reason they shipped it from the US to Canada and the custom duty was almost the price of a new mouse.

Big wtf, next time I’ll ask for either a refund or some kind of way to get a free replacement from a store in Canada…

ZetaLightning94 ,

I havent bought a mouse in 15 years. My current one was a spare while working IT.

BeardedGingerWonder ,

My previous mouse lasted about 15 years, replaced it with an MS intellimouse and it’s been going for about 3-4.

dandu3 ,

Customs fees are BS, but I’ve never had to pay them on a replacement product. Yet. I’m waiting on a couple OtterBoxes from the USA next week

TrickDacy , (edited )

I think this idea is even stupider than it seems, and that’s already pretty fucking bad. I don’t think this idiot understands that people who still buy mice are people who didn’t “upgrade” to iPads or just use their phone as their only computer. We are power users, and are more likely to smell the bullshit than anyone else.

mirisgaiss ,

given how much is going on in the diy / open source keyboard community, I’m sure there’s going to be some options

ArchRecord ,

100%.

Even today, you can buy a component kit and 3D print your own custom shell for a DIY mouse. (the hardware quality is alright)

I can only imagine what the OSS community will do once companies like Logitech try rolling this crap out on a larger scale. It’s like the outrage against all things wrong with printers, except so much lower tech that almost anyone could build their own.

wjrii ,

In the DIY space, I think trackballs have seen more development, mostly because there’s really only three or four companies that make usable trackballs at all, and one of them is Logitech.

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