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Logitech CEO Wants to Sell You a Subscription-Based 'Forever Mouse'

During a recent episode of The Verge’s Decoder podcast, Logitech CEO Hanneke Faber shed some possible insight into the company’s view on one of its most important products. Saying that “the mouse built this house,” Faber shares the planning behind a Forever Mouse, a premium product that the company hopes will be the last you ever have to buy. There’s also a discussion about a subscription-based service and a deeper focus on AI.

For now, details on a Forever Mouse are thin, but you better believe there will be a catch. The Instant Pot was a product so good that customers rarely needed to buy another one. The company went bankrupt.

orca ,
@orca@orcas.enjoying.yachts avatar

Not everything has to be a subscription.

Unless you’re a greedy CEO. Then everything should be a subscription!

simplejack ,
@simplejack@lemmy.world avatar

Reminds me of what happed to GE’s lighting division. They used to have a steady stream of income from people replacing burned out bulbs. The CFLs and LED bulbs came in.

GE made a ton of money selling the new bulbs to homes, businesses and cities, but then the money dried up because the new bulbs lasted way longer.

Then they started scrambling to do weird shit with lighting. Like cramming cameras and sensors into bulbs so lights could be used for surveillance in cities and stores. They were basically struggling to find a new reason why you’d want to by a new bulb.

geekworking ,

The LED elements last a lifetime, but the driver transistors burn out as frequently as traditional bulbs

simplejack ,
@simplejack@lemmy.world avatar

My entire house is LEDs. I was a pretty early adopter and I still have the OG Phillips bulbs floating around my house.

In 10 years I’ve only had one bulb crap out. With incandescent bulbs there were always several a year that needed to be swapped. Back in the day I used to have a box of extra bulbs in my closet. I no longer keep that box because it’s just taking up space for something that is almost never touched.

Most articles confirm my experience and show that LEDs have muuuuch longer lifespans.

nobleshift ,
@nobleshift@lemmy.world avatar

This is how you lose your fanbase. I’ll never ever pay for something like this.

TrickDacy ,

Yeah, I bought two expensive Logitech mice and my impression was they got WAY too much cash from me for it. Their reaction? Nope not remotely enough. Need a guaranteed stream from all customers.

I think I’ve bought my last Logitech product. I also have one of their keyboards and one of their webcams. In all cases they are semi okay products and the only reason I bought them is how bad some the other options I found out there are. Not that I looked at their lines and said “oh these seem great.” They were always a last resort.

Leate_Wonceslace ,
@Leate_Wonceslace@lemmy.dbzer0.com avatar

If I make my thoughts known about this development, I’d be permanently banned from lemmy.world.

9point6 ,

Damn Logitech, you’ve been my go-to for peripherals for a couple of decades now

Don’t fuck this up

TrousersMcPants ,

You know they will, just making a good product isn’t enough, they need to somehow sell us more bullshit so they can make infinitely more money than ever all the time. So Logitech will absolutely go through with something like this

FlashZordon ,
@FlashZordon@lemmy.world avatar

Oh God if they put AI in the MX Master Mice then I’m boned.

rdrunner ,

Maybe they could focus on making better mice! The super light x 2 is falling behind more and more every year

lemmyhavesome ,

Logitech stuff is already sort of a subscription based service, since their stuff is designed to fail after around 2 years.

Firipu ,
@Firipu@startrek.website avatar

Really? Been using a logitech trackball at work for 14 years now. My k750 keyboard lasted me almost 10y until the battery completely gave up and I wanted to upgrade. My Mx keys has lasted me for years since.

Similar stories for my mice, none of them have failed, I’ve only upgraded because I wanted lighter, more/less buttons or for other reasons.

jamyang ,

Their recent offerings have been a big disappointment. Gone were those days where you’d buy a logi mouse and keep it for atleast 5 years.

noisypine ,

Logitech’s quality has been steadily dropping. Got fed up with thumb trackball buttons failing in less than 2 years. Logitech was my go to for most computer peripherals, but I just can’t justify replacing all my family’s trackballs every two years at $60 a pop.

Switched over to Elecom because they are one of the only brands selling wired thumb trackballs and so far they are great. It’s unfortunate, my first Logitech trackball lasted at least 10 years. It never broke, just got lost in a move. Used to love their stuff but, the only thing left from the Logitech I bought my first trackball from is the name.

BeardedBlaze ,
@BeardedBlaze@lemmy.world avatar

Never heard of Elecom. Thank you for that.

EgoNo4 ,

Logitech CEO can fuck right off.

MonkderVierte ,

Faber states that “[It] was a little heavier, it had great software and services that you’d constantly update, and it was beautiful.”

Updates!

DoucheBagMcSwag ,

Try getting them to last longer than 2 years before the scroll wheel breaks before you try to stump this shit

Sanctus ,
@Sanctus@lemmy.world avatar

Magnesium mouse

OR

Forever subscription

Hard to decide here, fellas. Idk.

Sabata11792 ,

If I mistake your shit ideas as an Onion article, you should be fired. Who would pay monthly on a mouse?

Sendpicsofsandwiches ,
@Sendpicsofsandwiches@sh.itjust.works avatar

More like the never mouse, you can keep the monthly sub peripherals.

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