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Logitech CEO Wants to Sell You a Subscription-Based 'Forever Mouse'

During a recent episode of The Verge’s Decoder podcast, Logitech CEO Hanneke Faber shed some possible insight into the company’s view on one of its most important products. Saying that “the mouse built this house,” Faber shares the planning behind a Forever Mouse, a premium product that the company hopes will be the last you ever have to buy. There’s also a discussion about a subscription-based service and a deeper focus on AI.

For now, details on a Forever Mouse are thin, but you better believe there will be a catch. The Instant Pot was a product so good that customers rarely needed to buy another one. The company went bankrupt.

nobleshift ,
@nobleshift@lemmy.world avatar

This is how you lose your fanbase. I’ll never ever pay for something like this.

TrickDacy ,

Yeah, I bought two expensive Logitech mice and my impression was they got WAY too much cash from me for it. Their reaction? Nope not remotely enough. Need a guaranteed stream from all customers.

I think I’ve bought my last Logitech product. I also have one of their keyboards and one of their webcams. In all cases they are semi okay products and the only reason I bought them is how bad some the other options I found out there are. Not that I looked at their lines and said “oh these seem great.” They were always a last resort.

jordanlund ,
@jordanlund@lemmy.world avatar

MaaS?

FlashZordon ,
@FlashZordon@lemmy.world avatar

Oh God if they put AI in the MX Master Mice then I’m boned.

FartsWithAnAccent ,
@FartsWithAnAccent@fedia.io avatar

Fuck that, no thanks! How about you build repairable mice that can last forever instead?

rImITywR ,

With open source firmware. Preferably QMK + VIA.

lemmyng ,
@lemmyng@lemmy.ca avatar

User-serviceable switches would be so nice…

Bishma ,
@Bishma@discuss.tchncs.de avatar

I’m curious what monumentally terrible ideas they have for adding machine learning or LLM features to HIDs.

I’ll go out of my way to avoid ever owning any of them, but I’m curious.

PonyOfWar ,

I don’t see the point of this. Why would a mouse need constant software updates? I could plug in a 20 year old mouse and it would work just fine on my PC, no updates needed.

sunzu ,

There is no point... This corporate parasites justifying their new scam.

gibmiser ,

But like. AI. Ya know? Predictive mouse algorithm to make you clicky more gooder

hperrin ,

And I don’t want to buy it. Not everything needs to be a subscription.

coolmojo ,

Or an app.

grue ,

Not everything needs to be a subscription.

More like “[almost] everything needs not to be a subscription!”

hperrin ,

Yep. Products should never need subscriptions. Only services. Things like Photoshop even, absolutely shouldn’t be subscriptions.

SaltySalamander ,

And they wonder why we pirate.

JackiesFridge ,
@JackiesFridge@lemmy.world avatar

YOU WOULDN’T DOWNLOAD A MOUSE

cygnus ,
@cygnus@lemmy.ca avatar

Meh, I’m going to hold out for a subscription-based AI-enabled mousepad.

nobleshift ,
@nobleshift@lemmy.world avatar

With OneDrive …

almost1337 ,

The Instant Pot was a product so good that customers rarely needed to buy another one. The company went bankrupt.

Man, we had to replace the fuse on ours four times before we gave up on it; I don’t think ‘product longevity’ was a major factor in the brand’s downfall. It also did a shit job of cooking rice.

I also highly doubt Logitech’s ability to make a “forever” mouse with how many I’ve had to RMA due to faulty left click switches. Get your product design, supply chain, and QA in order before you start trying to tie people down with wholly unnecessary and unwanted subscriptions. Shitty ent seeking MBA vampires fucking everything up for everyone.

CaptDust ,

Oh see I didn’t interpret the forever mouse as a single product, more likely they’d like to use even cheaper switches and components and make RMA/replacement normal under the subscription. New mouse every year for just $14.99/month - what a deal! Right, guys? Guys?

circuscritic ,

Instant Pot didn’t simply go bankrupt. It was busted out by private equity.

doxxx ,
@doxxx@lemmy.ca avatar

The Instant Pot is actually great at cooking rice using the pot-in-pot method: put a plain metal bowl with your rice and water (usually 1:1 ratio) in the Instant Pot on a wire rack and add about 1 1/2 cups of water to the Instant Pot. Steam for 10 minutes for white rice. Perfect every time.

almost1337 ,

We just got a rice cooker instead

hedgehogging_the_bed ,

Logitech’s desire to put AI in my IO devices is exactly why I am moving to a different manufacturer. I want solid hardware, not hardware as a service. HP also is trying this with printers and it’s total bullshit.

If I am paying a monthly fee, I’d better not also have to buy garbage hardware. That better be provided for free and replaced when it inevitably fails.

stealth_cookies ,

Logitech pissed me off years ago when they didn’t honour a warranty because I bought a flawed product before they extended the warranty on them.

I have not even been tempted by their products because there are so many other peripheral manufacturers out there that put out great products.

vext01 ,
@vext01@lemmy.sdf.org avatar

premium mouse that receives constant updates

Come on. How many firmware updates can we really expect for a mouse?

I’ve had an m570 for about 10 years. Every time it broke, I fixed it. Why do we need a subscription?

SatansMaggotyCumFart ,

So Logitech can bill every one of its customers every month.

vext01 ,
@vext01@lemmy.sdf.org avatar

No sale. It’s ridiculous.

grue ,

No sale.

Joke’s on you; they’re into that shit. Their techno-feudalist wet dream is to force you into rentals for everything.

ASDraptor ,

This is not about you, but about them. It’s not that you need a subscription. It’s that they need you to have a subscription.

vext01 ,
@vext01@lemmy.sdf.org avatar

But they need to convince me that the subscription is worthwhile!

kubica ,

If you are going to ask questions maybe you are not the target demographic.

vext01 ,
@vext01@lemmy.sdf.org avatar

Damned straight! I’ll stick with my boring old non-ai grandpa mouse.

meco03211 ,

Back in my day the mice had a tail, no scroll wheel, and only 2 buttons!

vext01 ,
@vext01@lemmy.sdf.org avatar

When I were a lad, we used vi.

Morphit ,
@Morphit@feddit.uk avatar

Back in my day, mice had balls.

Imgonnatrythis ,

We used trackballs and loved them. We greased the mechanism with our forehead sweat as was the fashion at the time.

partial_accumen ,

But they need to convince me that the subscription is worthwhile!

They’ll remove any mice from the market that doesn’t have a subscription model and others will follow suit.

Future mouse DLC: “Special promotion! $5 discount on unlocking right mouse button!”

TheEighthDoctor ,

They’ll remove any mice from the market that doesn’t have a subscription model and others will follow suit.

Good luck with removing aliexpress mice from the market

BearOfaTime ,

Damn, I never thought to look there! Thanks!

AbidanYre ,

I doubt the open source options will be adopting this strategy either.

I have a ploopy trackball and love it.

vext01 ,
@vext01@lemmy.sdf.org avatar

How does it compare to the m570?

AbidanYre , (edited )

I use a left handed one, so I can’t really comment on most ergonomic computer accessories.

vext01 ,
@vext01@lemmy.sdf.org avatar

They look nice, but quite expensive.

BeardedBlaze ,
@BeardedBlaze@lemmy.world avatar

If they only had a thumb trackball…

AbidanYre ,

Like this?

BeardedBlaze , (edited )
@BeardedBlaze@lemmy.world avatar

Dang phone, not sure hire I missed it. Thanks! Although oof on the price… Another poster mentioned elecom, they have a quite the variety of thumb trackballs, think I’ll buy few of those for the price of one ploopy: elecomusa.com/collections/trackball

AbidanYre ,

True, they are expensive. But it’s one of the very few left-handed, ergonomic mice/trackballs I’ve ever found.

floofloof ,

Not if they and their competitors remove all the other options.

vext01 ,
@vext01@lemmy.sdf.org avatar

Nah. There will always be companies just selling a mouse.

Morphit ,
@Morphit@feddit.uk avatar

You wouldn’t print a mouse.

vext01 ,
@vext01@lemmy.sdf.org avatar

Hell yeah!

vext01 ,
@vext01@lemmy.sdf.org avatar

Are they bluetooth?

Nougat ,

I used an HP dead stock "this ships with every computer we sell" optical mouse for twenty years before it broke.

BearOfaTime ,

All my mice are similar ages, even my Logitech wireless.

I did just have a 15 year old one die, but it got used about 8 hours a day all that time.

TimeSquirrel ,
@TimeSquirrel@kbin.melroy.org avatar

How many firmware updates can we really expect for a mouse?

Almost none, why the hell would a mouse ever need firmware updates except to fix fuckups? It has one job, translate clicks and movements into signals for the computer.

Wrench , (edited )

This from a company who refused to update their drivers for a USB speaker system for 7, even though it was still actively being sold at stores.

I had bought it a few months earlier at a Fry’s, on sale. I think the sku was just about 2 years old, just expiring on their support policy, as a new OS dropped.

Their customer support told to me kick sand.

Fuck Logitech. Their Mice are the only thing I’ve continued to use because they are actually reliable. But now they’re trying to enshitify that behind a subscription, so that’s it.

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