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TIL that in 2020, Burger King ran an advertising campaign featuring a picture of a moldy Whopper, to prove that their burgers are made without preservatives. This unconventional advertising method wor

TIL that in 2020, Burger King ran an advertising campaign featuring a picture of a moldy Whopper, to prove that their burgers are made without preservatives. This unconventional advertising method worked, increasing sales by 14% (according to multiple sources.)

p5yk0t1km1r4ge ,
@p5yk0t1km1r4ge@lemmy.world avatar

It wor? Wow! I want to wor too!

Don_Dickle OP ,

Umm got to ask are you high or drunk?

DrDominate ,
@DrDominate@lemmy.world avatar

Your title either got cut off or you didn’t finish it. It ends with “it wor”

Don_Dickle OP ,

Got cut off.

Kolanaki ,
@Kolanaki@yiffit.net avatar

I mean… I ain’t never seen a McDonald’s burger get moldy. And I’ve seen one that was left forgotten under a bed for over a decade.

MeatPilot ,
@MeatPilot@lemmy.world avatar

But which one tastes better after a decade?

DoctorButts ,

When I was in grade school, a motivational speaker showed everyone a McDonald's burger that he had purchased an obscenely long time ago. He had it in a plastic bag and it still looked brand new.

I still ate McDonald's though. Lol. Well, up until the last few years when fast food suddenly became an exclusive luxury for the 1%.

Don_Dickle OP ,

Holy shit I thought only my school had motovation speakers…I swear had to go to assembly every two or three months to hear some bullshit they were peddling.

DoctorButts ,

I thought they were common, though I am old AF, so maybe it doesn't happen as much anymore. Was pretty common from grade school all the way through high school.

Felt like the same for me: every 2-3 months, there was a big assembly in the gym and we got to skip out on class for an hour or two while someone talked at us kids. I don't know how much info I've actually retained from those assemblies. I remember McDonald's burger guy, one time someone brought in a giant harmless snake and we all got to touch it, and one time there was a former pro wrestler who ripped a phone book in half lol.

Don_Dickle OP ,

You can probably look him up. But I grew up in the generation of Jonesboro or Columbine. take your pick. Anyway we had this guy from Jonessboro come to speak to us how his wife died and his childeren died. One student popped up and to his face, well at the microphone and called him out that he was bullshit and just milking money He asked the student how dare he challenge him. But the student held his own. And simply asked him how much are you getting paid for talks like this. The he started get on the way he dressed called him anarchist and other slurs. It really told alot about him he ended it about five minutes after my friend sat down. I think he never spoke again about his wife dieing or son. Ever since then I like to go to meeting where there is an open mic and call them out. I don’t want other people to do it just off the cuff. I research the people talking and use the information gathered, When I was back in AR it was funny because I would go to city council meeting then when it was my turn I would fuck them up by having them answer questions about the law and everything else. Its funny as long as you have your information right and putting to the quote unquote MAN

alteredracoon ,

I remember one that came to my elementary school was a yoyo professional or something. Got the entire school hooked on yoyos haha. This would’ve been mid 2000’s.

tpihkal ,

That would be soo disgusting to see if you’re hungry, but I can say, not having seen it before, it will certainly have a lasting impression on me.

Now I just need to know if Burger King has actually rid their products of artificial stuff.

Silverseren ,

What exactly are you defining as "artificial stuff"?

tpihkal ,

artificial colors, flavors and preservatives

Did you read the article?

Silverseren ,

I did. I was asking you what you were defining it is, since "artificial" as used in the article is often not artificial, but has natural sources. Or, in some cases, are chemically identical to the natural source and thus has no meaningful biological difference.

I don't exactly expect news articles to understand anything about organic chemistry or biochemistry.

psycho_driver ,

Doesn’t change that they’re kangaroo meat.

Don_Dickle OP ,

Well maybe you should hop to it to change it lol

Kolanaki ,
@Kolanaki@yiffit.net avatar

I mean, kangaroo is still delicious. So is emu. They’re so close to the taste of beef if you didn’t know it wasn’t, you probably wouldn’t guess it.

Silverseren ,

I really don't understand the people who fearmonger about preservatives. Do you want food to go bad? Preserving things in salt and other methods are as old as cooking itself and are responsible for feeding people around the world in horrible famine times.

ArbiterXero ,

Not all preservatives are “salt” and not all of them are good.

For example, trans fats.

awesome_lowlander ,

Idk, trans people are usually quite healthy.

asdfasdfasdf ,

Trans fats aren’t preservatives are they? I thought they were for texture / taste.

Silverseren ,

They technically have preservative properties because of the hydrogenation, but they really aren't used for that purpose. You don't fry things to necessarily preserve them better. It's for taste/texture, like you said.

lvxferre ,

Fat itself is a preservative, regardless of being saturated, cis or trans, since it helps to isolate food from humidity and air. That’s how comfit works, for example.

I thought they were for texture / taste.

Yes, but it’s a bit more complicated than that.

Trans fats are mostly the result of partial hydrogenation of unsaturated acids; basically you pump some hydrogen into fat, in the presence of catalysts, and it’ll convert some triple bonds into double and some double bonds into single. That makes the fat firmer, because it increases its melting point, so yes, it changes the texture.

However, if the result is a double bond, you can generate two types of molecules, “cis” or “trans”, depending on the positions of the carbons around the double bond. Like this (check the last two molecules):

https://qph.cf2.quoracdn.net/main-qimg-c6f9fdcb6d0db20902bc6c41876f4530

Most natural processes generate cis fatty acids. Hydrogenation generates trans fatty acids.

This wouldn’t be a problem if the fat was hydrogenated all the way, because then the double bond gets replaced with a single bond (where this issue doesn’t pop up - see the first molecule). However that is more expensive than simply doing it halfway, and generating all those trans acids.

tpihkal ,

^Best answer. I majored very well in chemistry, a tiny bit less well in career, but this is the “cis” vs. “trans” explanation I was hoping to see.

Silverseren ,

Sure, there's plenty of preservatives we don't use anymore because there are way healthier alternatives. But there's also plenty of anti-science people who fearmonger about any and every preservative despite knowing nothing about its chemistry or even any claims of harm.

ArbiterXero ,

Fair point.

LazaroFilm ,
@LazaroFilm@lemmy.world avatar

The biggest issue is, if it can’t mold, then there’s no way to know if you’re eating a fresh burger or one that was left out for a week. The reason it doesn’t mold is because they dehydrate the food so mold can’t grow without moisture. That also degrades a lot of proteins that would be good to consume. Dehydrated not molding food is good for ration food, not for comfort food.

P00ptart ,

That’s partially true. They use dehydrated onions but their buns and meat are never dehydrated. So that leaves a lot to be explained. The “meat” is heavily salted and frozen, as well as having a lot of cellulose (“wood pulp”) in it. The waxy paper wrapping also has a lot to do with it not degrading, as it makes it harder for bugs to get to. If you left a McDonald’s burger outside without the wrapper, better believe it’ll be mostly gone within a day or two.

lvxferre ,

“I don’t understand” followed by a gross oversimplification of a complex matter

Please do everyone a favour and go back to Reddit.

simplejack ,
@simplejack@lemmy.world avatar

And 5 years earlier Burger King sold a burger with so many synthetic dyes that it turned people’s poop neon green.

www.usatoday.com/story/news/…/73623596/

clearedtoland ,

Speaking of. On an off chance, I went to BK a few days ago and got a Whopper. Like $12 for the meal, and just like the other fast food chains, the patty was so thin I couldn’t taste anything besides the bun, ketchup and mayo.

Pretty much cured me of any further fast food spending. What a scam!

psycho_driver ,

I don’t think their patties have changed size any, though I wouldn’t swear to that. Also, at least in my area, BK regularly sends out pages of coupons in the mail. I think with the coupon you can still get a large sized Whopper meal for around $7. Without a coupon (again, in my area, maybe not all) you can get a Whopper Jr., 4 pc nuggies, small fry and small drink for $5.

I don’t eat fast food much but I am a bit of a BK Stan. So much better tasting food than the clown house.

Rhaedas ,

Must vary regionally. I used to work at BK in the 90s, got the free meal regularly, and I won't touch any BK here anymore because the quality of everything is far below even McD standards (which is a 50/50 gamble itself).

A shame because the original Whopper was a great product.

P00ptart ,

I mean, I HATE McDonald’s with a passion, but I’ll eat there over BK all day, every day. That rubbery patty that tastes like it was drug through an ashtray? No thanks. Both are terrible but I’ve eaten at McDonald’s 10-15 times in the last 20 years? BK once. And it reminded me never to eat there ever again. Last time I ate at Hardee’s, their new char broiled burger reminded me so much of Burger King that I won’t eat there anymore, either except for breakfast. Their breakfast is hands down the best breakfast in all of fast food.

Pistcow ,

wor what!?

Don_Dickle OP ,

read the desc.

Assman ,
@Assman@sh.itjust.works avatar

desc what!?

H4mi ,

Just rea

Don_Dickle OP ,

d e scription.

i_am_not_a_robot ,
@i_am_not_a_robot@feddit.uk avatar

Reminds me of the guy who bought the last ever Big Mac in Iceland, and put it on display and it didn’t go mouldy.

Don’t know how true that is but it’s a good story!

Zerlyna ,
@Zerlyna@lemmy.world avatar

There was a book by Morgan Spurlock that told how a man put an extra cheeseburger in his winter coat, only to forget it, and found it in the same condition the following year. My stepkids didn’t believe me, so I put one on the mantel where it sat for months… unchanged. No smell. After about six months they believed me and begged me to throw it out. They refused to eat McDonalds after that.

ApathyTree ,
@ApathyTree@lemmy.dbzer0.com avatar

I did this in my car by accident multiple times way back in the day (like 2004). Stop for food after work, eat the fries and forget about the burger, which gets buried under stuff (I keep my car generally cleaner these days; I was a teen). It dries out completely with no actual change in appearance, smell, nothing but turning rock hard. Gross.

Needless to say, I haven’t eaten there in almost 20 years, other than an occasional fries on a road trip when that’s all there is.

dsco ,

I used to work next to small commercial bakery, and they would give us stuff from time to time if it was near the sell-by date and they hadn’t scheduled a shipment.

One day they gave us some of those tiny vending packs of muffins, the ones with two little colorful things in plastic. They were awful. So bad we bet that even the ants wouldn’t touch them if we left it out.

It’s been three years now and that muffin is still there, identical to the day we set it down (not counting the dust).

Zerlyna ,
@Zerlyna@lemmy.world avatar

Ew. 🤮

tpihkal ,

I don’t know if it would work with a Big Mac but I’m curious to know. I imagine the lettuce would have to mold, but McDonald’s shreds their lettuce so maybe it would have time to dry out ¯_(ツ)_/¯

I know it’s been done with a McDonald’s burger and fries before though, and I think it looked the same after a decade or more.

JoshuaFalken ,

The burger turned ten years old back in 2019. Sadly, it looks like the live stream is no more, and perhaps neither is the hostel that was the burgers home.

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