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TIL that in 2020, Burger King ran an advertising campaign featuring a picture of a moldy Whopper, to prove that their burgers are made without preservatives. This unconventional advertising method wor

TIL that in 2020, Burger King ran an advertising campaign featuring a picture of a moldy Whopper, to prove that their burgers are made without preservatives. This unconventional advertising method worked, increasing sales by 14% (according to multiple sources.)

DoctorButts ,

When I was in grade school, a motivational speaker showed everyone a McDonald's burger that he had purchased an obscenely long time ago. He had it in a plastic bag and it still looked brand new.

I still ate McDonald's though. Lol. Well, up until the last few years when fast food suddenly became an exclusive luxury for the 1%.

Don_Dickle OP ,

Holy shit I thought only my school had motovation speakers…I swear had to go to assembly every two or three months to hear some bullshit they were peddling.

tpihkal ,

That would be soo disgusting to see if you’re hungry, but I can say, not having seen it before, it will certainly have a lasting impression on me.

Now I just need to know if Burger King has actually rid their products of artificial stuff.

psycho_driver ,

Doesn’t change that they’re kangaroo meat.

Silverseren ,

I really don't understand the people who fearmonger about preservatives. Do you want food to go bad? Preserving things in salt and other methods are as old as cooking itself and are responsible for feeding people around the world in horrible famine times.

ArbiterXero ,

Not all preservatives are “salt” and not all of them are good.

For example, trans fats.

awesome_lowlander ,

Idk, trans people are usually quite healthy.

asdfasdfasdf ,

Trans fats aren’t preservatives are they? I thought they were for texture / taste.

LazaroFilm ,
@LazaroFilm@lemmy.world avatar

The biggest issue is, if it can’t mold, then there’s no way to know if you’re eating a fresh burger or one that was left out for a week. The reason it doesn’t mold is because they dehydrate the food so mold can’t grow without moisture. That also degrades a lot of proteins that would be good to consume. Dehydrated not molding food is good for ration food, not for comfort food.

simplejack ,
@simplejack@lemmy.world avatar

And 5 years earlier Burger King sold a burger with so many synthetic dyes that it turned people’s poop neon green.

www.usatoday.com/story/news/…/73623596/

clearedtoland ,

Speaking of. On an off chance, I went to BK a few days ago and got a Whopper. Like $12 for the meal, and just like the other fast food chains, the patty was so thin I couldn’t taste anything besides the bun, ketchup and mayo.

Pretty much cured me of any further fast food spending. What a scam!

psycho_driver ,

I don’t think their patties have changed size any, though I wouldn’t swear to that. Also, at least in my area, BK regularly sends out pages of coupons in the mail. I think with the coupon you can still get a large sized Whopper meal for around $7. Without a coupon (again, in my area, maybe not all) you can get a Whopper Jr., 4 pc nuggies, small fry and small drink for $5.

I don’t eat fast food much but I am a bit of a BK Stan. So much better tasting food than the clown house.

Rhaedas ,

Must vary regionally. I used to work at BK in the 90s, got the free meal regularly, and I won't touch any BK here anymore because the quality of everything is far below even McD standards (which is a 50/50 gamble itself).

A shame because the original Whopper was a great product.

Pistcow ,

wor what!?

i_am_not_a_robot ,
@i_am_not_a_robot@feddit.uk avatar

Reminds me of the guy who bought the last ever Big Mac in Iceland, and put it on display and it didn’t go mouldy.

Don’t know how true that is but it’s a good story!

Zerlyna ,
@Zerlyna@lemmy.world avatar

There was a book by Morgan Spurlock that told how a man put an extra cheeseburger in his winter coat, only to forget it, and found it in the same condition the following year. My stepkids didn’t believe me, so I put one on the mantel where it sat for months… unchanged. No smell. After about six months they believed me and begged me to throw it out. They refused to eat McDonalds after that.

tpihkal ,

I don’t know if it would work with a Big Mac but I’m curious to know. I imagine the lettuce would have to mold, but McDonald’s shreds their lettuce so maybe it would have time to dry out ¯_(ツ)_/¯

I know it’s been done with a McDonald’s burger and fries before though, and I think it looked the same after a decade or more.

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