rufus , 3 months ago

I think this is the answer. They also need to advertise correctly so people feel the need to finance a $70.000 truck instead of buying a small used car for $4.000. Of course with interest and their credit score people will end up paying like double the price anyways.

Another option is to offer crappy versions of the same thing that are more affordable but break earlier. That way you also pay more over the years.