That is just to condition you to get accustomed to eventually having to buy it first before they let you know the price.
Which again is just to condition you to accept the fact that next they will be able to increase the price on your existing completed purchase each month for rest of your life.
It’s only in the best interest of the consumer, it’s not an evil tactic.
I’m pretty sure that’s illegal in a lot of places. I know some stores have the “if you have to ask you can’t afford it, boutique” vibe going on, but they do actually have to put the prices somewhere.
Im proud I still never bought anything from Amazon (except indirectly their stock … which just as bad, but super hard/expensive to avoid - at last until they dont give it a dogshit ESG score).
Don’t feel bad about owning their stock, as you say they’re basically in every big ETF, and the price discovery mechanisms for ETFs are lousy anyway so you never affected their shareholder value in any case.
Yeah, its weird, I was kinda tech oriented anyway, but now just by market weight a few stocks with pretty stellar few years of growth hold kinda a lot of concentration risk. Especially funny, bcs eg nVidia isn’t as widely known relatively to how big it has gotten (market cap).
Sometimes there is a minimum advertised price that manufacturers will allow vendors to sell at publicly, and the price in cart is a way that vendors get around it. If that’s what’s happening here, OP might be getting a really good price. I don’t think this is a sinister plot by AMZN.
It means that there is a MAP (minimum advertised price) from the manufacturer. It is not an Amazon thing. Never mind, i see changing browsing mode allows it to appear.
Without giving Amazon too much of the benefit of the doubt here, I've noticed they love to offer you "coupons", generally with a midnight expiry.
I expect it's 100% a tactic to get you to commit to something you've looked at a couple of times but might be on the fence about buying.
I get the same as OP's logged-out price (nothing hidden) while logged in, perhaps if they are offering a coupon it would take it below the minimum advertised price.
Definitely stupid, but it's the only way I can see of arriving at this situation.
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