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Elon Musk’s X just sued a nonprofit advertising group out of existence

The group, Global Alliance for Responsible Media, also known as GARM, is a voluntary ad-industry initiative run by the World Federation of Advertisers that aims to help brands avoid having their advertisements appear alongside illegal or harmful content. GARM confirmed it is still planning to defend itself in court.

The end of GARM marks a temporary victory for Musk and X CEO Linda Yaccarino, even though a judge hasn’t made a ruling yet.

rc__buggy ,

meanwhile next month, “The new group World Alliance for Responsible Media, also known as WARM, is a voluntary ad-industry initiative…”

MataVatnik ,
@MataVatnik@lemmy.world avatar

I wouldn’t be surprised. Transfer the funds, dissolve the entity, so they don’t need to waste money fighting frivolous lawsuits and open up under a different entity.

Etterra ,

Half of white Musky is moving to Texas is it the lawyers will let anybody with enough money do whatever the hell they want. I don’t think they have an anti-slap law at the state level either.

madasi ,

You would be looking for the Texas Citizens Participation Act. That’s Texas’ Anti-SLAPP law. No idea how it holds up in comparison to other states’ though.

Sterile_Technique ,
@Sterile_Technique@lemmy.world avatar

nonprofit advertising group

Watdafuq is a nonprofit advertising group? I’m assuming they weren’t just public service announcements…

roguetrick ,

Just a way to structure an organization so folks don’t have to pay taxes twice. You’d do the same to a lobbying organization.

gedaliyah OP ,
@gedaliyah@lemmy.world avatar

Naw these things exist in every industry. At best, they coordinate compliance and best practices, but at worst they collude. It’s a non-profit association of for-profit companies.

sar1n ,

And nothing of value was lost

circuscritic ,

No shit, non-profit? It’s a consortium of the world’s largest advertisers. You can hate Musk, and hate them at the same time. I would go so far as to say that’s the only reasonable view on the matter.

sar1n ,

Yep my thoughts exactly

partial_accumen ,

The end of GARM marks a temporary victory for Musk and X CEO Linda Yaccarino, even though a judge hasn’t made a ruling yet.

Does it? Zero advertising dollars will be coming to x because of this, and its poisoning-the-well to any other companies that would even consider starting advertising with x for fear of retribution.

Psychodelic ,

I mean, it’d be equally crazy, if not more, to think businesses that intend to advertise there indefinitely would pass up on the opportunity to market to millions of (mostly) morons

Roggebrood ,

The signal to other advertisers is more of a victory than the case itself.

xmunk ,

It isn’t though - this is an industry group that helped vet platforms… given how Musk responds to people pulling their advertisements from the platform this is probably actually counter productive… also the Streisand effect.

stoly ,

I think that part of the problem for musk is that advertisers were paying attention to the findings and they may have influenced some to stop.

reddig33 ,

Meh. They disbanded because it wasn’t worth the trouble. Their members are still unlikely to advertise on X.

WoahWoah ,

Exactly this. It makes no material difference, and it’s more cost effective to dissolve the org and refashion than play biggest dick with a roid-raging billionaire on ketamine.

monkeyslikebananas2 ,

And the suit makes it even more unlikely for Twitter to get new advertisers. Why risk advertising on a platform where if you leave you will get sued?

Nougat ,

Remember, if you advertise on a Musk property and then decide not to advertise there anymore, he'll sue you.

someguy3 ,

Business genius devises plan to never get new advertisers.

apfelwoiSchoppen ,
@apfelwoiSchoppen@lemmy.world avatar

SLAPP for me but not for thee.

MediaBiasFactChecker Bot ,

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