How did Call of Duty get to this point?

Since I’m a WoW addict, naturally I’m a Blizzard fan, of sorts. But my mind is blown every time I see anything from Call of Duty on the launcher. I’ve been really out of the loop, and recently saw this… and I’m shocked. You have to BUY the game for “open beta access”, like how does that make any sense? Also, the...