A long time ago, I used to play a game called Tibia. Veteran players of the time knew that if someone ran up to you yelling “BR? BR?”, you either knew enough Portuguese to pretend you were Brazilian, or you ran, because they would kill you immediately if you weren’t from Brazil.
By the rules of Shawshank Redemption, this now means that the mailer must start sending TWO cardboard letters a week asking to make video about Brazil.