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eronth ,

Carbon neutral means you try to “offset” your carbon. It’s half scam, half helpful. The idea is if your company produces an unavoidable amount of carbon, you offset this by supporting Carbon-free solutions elsewhere making your net production “neutral”. It’s a scam because sometimes the offset is stuff that was never going to produce carbon, and also because using other areas to claim “neutral” causes a weird double count. Carbon neutral is less good of a solution than carbon free, but it’s a step in the right direction.

However, target year of 2050?? Fucking what? That’s not something to brag about, that’s painfully and embarrassingly slow. That’s embarrassingly slow to be carbon free, much less carbon neutral.

Yeller_king ,

Probably involves carbon offsets.

reddig33 ,

Delta airlines is running similar ads. It all sounds like they are kicking the can down the road. “Oh in thirty years everything will magically be better!”

jonne ,

It’s not like these pledges are legally binding. You just say you’re working on it and that means governments can point at that and say they don’t need to implement any regulation as ‘the industry is self regulating’. Then 30 years later nobody will think to check, or the corporation will be acquired by someone else, or, best case scenario we have magical technology that makes it actually possible.

DerisionConsulting ,

There will for sure be some “Creativity” with their numbers.

“Carbon Neutral” will only apply to the manufacturing of the product, not the life of the product.
It will probably also only apply to the assembly that is done in-house. It might not apply to things like the tires.

It will also probably be done through some bulllshit “carbon credits”, which are about as honest and reliable as those “no, our $2 chocolate definitely didn’t use any child labour, and the farmers definitely aren’t paid slave-wages.” badges you find on foods.

mysoulishome OP ,
@mysoulishome@lemmy.world avatar

Ah this makes sense. Seems like they are trying to say Honda’s impact on the planet will be carbon neutral, which seems impossible.

Rhynoplaz ,

Honda: WE’RE carbon neutral, but if you drive one of our cars, that’s on you.

jonne ,

Presumably by 2050 any new cars they sell will be electric. I don’t see anyone selling a ton of ICE cars at that stage except for niche applications (and they can easily spin that off into a different company if needed for carbon accounting purposes).

Dmian ,
@Dmian@lemmy.world avatar

Seeing at how bad Japanese car manufacturers are at producing good electric cars, and how they may be replaced by Chinese companies, maybe they mean they’ll be bankrupt by 2050… :P

adespoton ,

I wouldn’t say they’re bad at it, just playing catch-up after they bet on the wrong technologies.

Toyota was the first to sell a usable hybrid back when BEV battery tech wasn’t there yet; Honda bet on hydrogen fuel cell tech.

When it turned out everyone was going with the Tesla BEV concept, Honda and Toyota were already mid-development lifecycle with investments in technologies that didn’t make the cut.

Now that those lifecycles are starting to wind down, we’ll see of they can leapfrog the current designs for BEVs to come up with the next big thing before China or Korea beats them to it.

bassomitron ,

Honestly, I think hybrids are the least environmentally damaging of the 3 main car types. Mining lithium is extemely environmentally destructive, and we’re going to see the consequences of that in the coming years as full EVs continue to explode in popularity. Hybrids use a fraction of the lithium if EVs and produce a fraction of the emissions of full ICEs. I really don’t understand why hybrids aren’t being pushed more until better, sustainable and scalable battery tech is discovered.

kersploosh ,
@kersploosh@sh.itjust.works avatar

Similar to how Subaru brags about their “zero landfill” production. Manufacturing a car absolutely generates waste. They just juggle the supply chain to have all the waste happen at their suppliers.

Mamertine ,

Zero landfill is not zero trash. It’s just that the waste has to be recyclable or incinerated.

bassomitron ,

"But their comment is still likely true and they’re offloading anything not recyclable onto their suppliers, heh.

galloog1 ,

But what waste do they have that they wouldn’t want to eliminate for production reasons? They assemble cars from parts they buy. A lot of times these parts come from smaller machine shops. A pallet of parts comes in, it gets out on the car, pallet returns to the supplier for the next load. I’m not sure why people are confused here. It’s not like they want the parts to be individually packaged.

Caveat: I’m not a manufacturing expert but I have met some of these machine shop people.

Klanky ,
@Klanky@sopuli.xyz avatar

As someone who has a client who is an automotive OEM (I work with Customs and Imports), most of the parts are made by suppliers, who use parts from other suppliers, and barely anything is done in-house except maybe final assembly, so your comment totally tracks.

It’s suppliers all the way down LOL.

nous ,

You assume they are even going to justify the bare minimum… it is so far in the future they are just hoping everyone will forget about it.

art ,
@art@lemmy.world avatar

Just gotta buy some carbon credit and then you can burn as much oil as you want.

jonne ,

And the carbon credits are basically some scammer that promises to plant some trees somewhere remote where nobody can actually check.

bartolomeo ,
@bartolomeo@suppo.fi avatar

Sorry, not an answer here, but a good analogy. It has a lot to do with creative accounting and making up definitions.

https://suppo.fi/pictrs/image/19ebca85-ab27-42f1-a4e3-76255299beb6.jpeg

Silentiea ,

😂 hilarious and perfect

crsu ,
@crsu@lemmy.world avatar

The robot dogs with machine guns on their back want to have a word with you about your negative opinions about the company

ExfilBravo ,

Green washing.

jafffacakelemmy ,

Yes, it's nonsense. In 2050 if they aren't carbon neutral, they haven't broken any laws so there'll be no punishment. So why not announce lofty goals?

MxM111 ,

Why do you think it is impossible for people at Honda to care?

Chozo ,

Money tends to have that effect.

nous ,

It is not impossible for people at Honda to care. Just not the right people, those that can actually make a difference. The decision makers are all looking for what gives them the most profit, if not then they are not in their position long or, really, never get to a position that matters in the first place.

The only thing that capitalism cares about is profit, by very definition.

skulblaka ,
@skulblaka@kbin.social avatar

Therefore it is up to consumers to make sure that being environmentally conscious is profitable.

I was going to buy Hondas anyway because they are cheap and reliable but if Honda as a company really does become carbon neutral that's an added bonus that I'm thrilled about. Even if Hondas become moderately priced and reliable instead of cheap and reliable as a result, they'll still be on my radar.

nous ,

You counter your own point…

You cannot trust people to do what is right for the environment. They wont do anything until they see the effects for them selves and by then it is far too late to do anything meaningful. And if/when they do finally care all they see is a lot of green washed campaigning by every company claiming to be green when non of them are and they have no real choose and a lot of confusion. You need strict and effective regulation to curve this behavior in companies.

MxM111 ,

You cannot trust people to do what is right for the environment

Until we get our AI GPT overlords, people is all we’ve got.

Duamerthrax ,

Bs they won’t stand behind.

actionjbone ,

Could mean the world will end in 2049, so nobody will be here to dispute it.

paradiso ,

Nice! :)

EmoDuck ,

Seems like you missed their other commercial where they said they’d start a nuclear Armageddon in 2049

madcaesar ,

It’s like Micheal Scott yelling “AND WE’RE GOING CARBON NEUTRAL!!!” at the stock holders meeting.

DessertStorms ,
@DessertStorms@kbin.social avatar

🍃Greenwashing🍃

Kecessa ,

Carbon compensation like reforestation

Energy from green sources for their factories

No more gas cars also helps a whole lot if they calculate over the car’s lifetime vs a gas car

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