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eronth ,

Carbon neutral means you try to “offset” your carbon. It’s half scam, half helpful. The idea is if your company produces an unavoidable amount of carbon, you offset this by supporting Carbon-free solutions elsewhere making your net production “neutral”. It’s a scam because sometimes the offset is stuff that was never going to produce carbon, and also because using other areas to claim “neutral” causes a weird double count. Carbon neutral is less good of a solution than carbon free, but it’s a step in the right direction.

However, target year of 2050?? Fucking what? That’s not something to brag about, that’s painfully and embarrassingly slow. That’s embarrassingly slow to be carbon free, much less carbon neutral.

Yeller_king ,

Probably involves carbon offsets.

crsu ,
@crsu@lemmy.world avatar

The robot dogs with machine guns on their back want to have a word with you about your negative opinions about the company

bartolomeo ,
@bartolomeo@suppo.fi avatar

Sorry, not an answer here, but a good analogy. It has a lot to do with creative accounting and making up definitions.

https://suppo.fi/pictrs/image/19ebca85-ab27-42f1-a4e3-76255299beb6.jpeg

Silentiea ,

😂 hilarious and perfect

ExfilBravo ,

Green washing.

Duamerthrax ,

Bs they won’t stand behind.

art ,
@art@lemmy.world avatar

Just gotta buy some carbon credit and then you can burn as much oil as you want.

jonne ,

And the carbon credits are basically some scammer that promises to plant some trees somewhere remote where nobody can actually check.

EmoDuck ,

Seems like you missed their other commercial where they said they’d start a nuclear Armageddon in 2049

madcaesar ,

It’s like Micheal Scott yelling “AND WE’RE GOING CARBON NEUTRAL!!!” at the stock holders meeting.

DessertStorms ,
@DessertStorms@kbin.social avatar

🍃Greenwashing🍃

Kecessa ,

Carbon compensation like reforestation

Energy from green sources for their factories

No more gas cars also helps a whole lot if they calculate over the car’s lifetime vs a gas car

Luvs2Spuj ,

By 2050 we will be so fucked no one will be paying attention.

theKalash ,

How would it be possible for a car company to be carbon neutral?

By only using carbon neutral energy in their manufacturing? Car companies are really not special in that regard.

I’m not saying that’s going to happen and that they aren’t posturing. But like there is no fundamental mystery to the “how”.

DrownedRats ,
@DrownedRats@lemmy.world avatar

It means they’re either holding out of a sudden breakthrough that will let them become carbon neutral overnight for free or they’re hoping no one will be around to call them out on their bullshit by then

peastea ,

While it’s a different company I think Bosch as an automotive supplier can serve as an example on how this can be calculated as they are already “carbon neutral”.

www.bosch.com/sustainability/environment/

At present, we use carbon credits to offset residual CO₂ emissions, such as from combustion processes (heating, process heat). In addition, we refer to carbon credits to offset electricity sourced in countries with only limited availability of green electricity. As we make progress with levers 1 to 3, we want to gradually reduce the share that we offset to achieve carbon neutrality to no more than 15 percent by 2030.

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