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Starbucks' new CEO will supercommute 1,000 miles from California to Seattle

Newly appointed Starbucks CEO Brian Niccol won’t be required to relocate to the company’s headquarters in Seattle when he joins the coffee giant next month.

Instead, Starbucks says Niccol can live in his home in Newport Beach, California and commute to Starbucks’ head office 1,000 miles away on a corporate jet, according to the new CEO’s offer letter, which was made public in an SEC filing last week.

In his new role, Niccol, 50, will be paid a base salary of $1.6 million annually and has the opportunity to earn an annual cash bonus that could range from $3.6 million to $7.2 million depending on his performance. He will also be eligible for annual equity awards worth up to $23 million.

EnderMB ,

A few questions here:

  • Why the fuck does Starbucks have a corporate jet? I know they’re a global company, but surely the CEO doesn’t need to be abroad that often?
  • Why would a company subsidise travel for a CEO to the tune of (likely) as much as he would get paid in a salary? If I were to tell my employer “I want to supercommute it’ll cost you $100k” I’d be laughed out. Hell, if I asked for $100 I’d probably be laughed out of the room…

Jets aren’t even remotely cheap to run. They cost millions, they cost tens of thousands to operate, and that doesn’t include personnel costs or costs regarding runway rental or the kind of shit a CEO would need while in the air.

FlyingSquid ,
@FlyingSquid@lemmy.world avatar

I bet he won’t be fired if his plane is delayed 20 minutes. Unlike a barista who got stuck in traffic.

Rooskie91 , (edited )

We don’t need to make up new words to normalize an obnoxious asshole exercising his wealth in a vulgar display of maleficence towards the environment.

beefbot ,

10$ says Elon Muks will try to make SUPERCOMMUTE happen 🤪🫠🙄

skyspydude1 ,

No, he’ll call it something much stupider like “Gigacommute”

SwordInStone ,

Xommute

Badeendje ,
@Badeendje@lemmy.world avatar

This commute is just salary… the CEO should at least be charged the cost of the travels as income and taxed accordingly.

mindlight ,

Psssst… Starbucks… You’re doing it wrong.

CARBON: 50 percent reduction in greenhouse gas emissions in Starbucks direct operations and value and supply chain.

www.starbucks.com/responsibility/planet/

ChairmanMeow ,
@ChairmanMeow@programming.dev avatar

That isn’t “supercommuting”, it’s “stupidcommuting”.

Got_Bent , (edited )

I’m surprised by this because what rich guy wouldn’t want to shift his income from a state with one of the highest if not the highest tax rate at his level of income to a state with no income tax?

It doesn’t matter that the income will be sourced in Washington. He lives in California, and by that, the franchise tax board is hyper aggressive in getting their cut.

Note that the equity awards mentioned are taxable as well.

Zugyuk ,

I guess rto is hitting everybody

AI_toothbrush ,

Hmm i live 1000 miles from work, which do i do: literally use technology that works at the speed of light(internet) or burn a shitton of fuel and propel myself at high speeds towards the building where i work. I think the answer is obvious.

drunkpostdisaster ,

He needs to be tried as a war criminal

z3rOR0ne ,

Well fuck you and your co² farting anus, Brian Niccol!

homesweethomeMrL ,

I have no idea who this guy is.

And already I hate him.

unmagical ,

He’s from Chipotle, so Starbucks basically just replaced their top guy with a clone.

cabron_offsets ,

The climate crisis could be solved with probably just a single guillotine.

FuglyDuck ,
@FuglyDuck@lemmy.world avatar

Axes are more portable, and the turn around rate is faster. Just saying.

homesweethomeMrL ,

I’m intrigued by both of your suggestions and wish to subscribe to your newsletters.

Reverendender ,

“Your honor, the defendant qualified their statement with the phrase “just sayin.” Clearly they cannot be prosecuted and this case must be dismissed.

FuglyDuck ,
@FuglyDuck@lemmy.world avatar

They also have reduced staffing requirements.

Gradually_Adjusting ,
@Gradually_Adjusting@lemmy.world avatar

Nah, have a little decorum. Pollution and deliberate ecocide are probably some of the most destructive crimes in history after all.

FuglyDuck ,
@FuglyDuck@lemmy.world avatar

Well, in that case, May I interest you in an executioner’s sword?

Gradually_Adjusting ,
@Gradually_Adjusting@lemmy.world avatar

Now you’re taking sense. Great compromise!

halfapage ,

deleted_by_author

    •
    Mr_Blott ,

    We’re not calling it supercommuting, insufferable wankers made that word up about themselves

    I prefer cuntycommuting

    AVincentInSpace ,

    Bold of you to assume the people who replace the billionaires we kill would be better

    Vespair ,

    They never said the guillotine wouldn’t be a permanent fixture.

    Ghostalmedia ,
    @Ghostalmedia@lemmy.world avatar

    When he is not traveling for work, however, Niccol will still be expected to work from the Seattle office at least three days a week in alignment with Starbucks’ hybrid work policies, a company spokesperson tells CNBC Make It.

    https://lemmy.world/pictrs/image/0757781b-8b03-4724-b35f-070f92f0b07a.gif

    vin ,

    He’ll just need to travel to work to the starbucks near his home because reasons

    Zikeji ,
    @Zikeji@programming.dev avatar

    To be fair, the offer letter mentions he is working from a remote office (and is able to hire an assistant of his choosing). I’m hoping this whole supercommute nonsense isn’t daily and instead like… monthly for some meeting or something.

    Who am I kidding though, a $10M signing bonus? He gets up to $250K per year of personal use out of the jet? They’ll even reimburse him $50K of legal and advisory fees he incurs having the offer reviewed by his own lawyers. That’s where I stopped reading.

    BarbecueCowboy ,

    Flight time itself should be about 2 hours and he’s rich so he has options to skip most of the security theatre, that’s… extreme but doable.

    He’s the CEO though so I’d say yeah it being a regular thing is probably unlikely.

    Cheradenine ,

    No security theatre if you fly private. The most you get is a quick id check coming onto the field.

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