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Starbucks' new CEO will supercommute 1,000 miles from California to Seattle

Newly appointed Starbucks CEO Brian Niccol won’t be required to relocate to the company’s headquarters in Seattle when he joins the coffee giant next month.

Instead, Starbucks says Niccol can live in his home in Newport Beach, California and commute to Starbucks’ head office 1,000 miles away on a corporate jet, according to the new CEO’s offer letter, which was made public in an SEC filing last week.

In his new role, Niccol, 50, will be paid a base salary of $1.6 million annually and has the opportunity to earn an annual cash bonus that could range from $3.6 million to $7.2 million depending on his performance. He will also be eligible for annual equity awards worth up to $23 million.

mindlight ,

Psssst… Starbucks… You’re doing it wrong.

CARBON: 50 percent reduction in greenhouse gas emissions in Starbucks direct operations and value and supply chain.

www.starbucks.com/responsibility/planet/

cabron_offsets ,

The climate crisis could be solved with probably just a single guillotine.

FuglyDuck ,
@FuglyDuck@lemmy.world avatar

Axes are more portable, and the turn around rate is faster. Just saying.

homesweethomeMrL ,

I’m intrigued by both of your suggestions and wish to subscribe to your newsletters.

Reverendender ,

“Your honor, the defendant qualified their statement with the phrase “just sayin.” Clearly they cannot be prosecuted and this case must be dismissed.

FuglyDuck ,
@FuglyDuck@lemmy.world avatar

They also have reduced staffing requirements.

Gradually_Adjusting ,
@Gradually_Adjusting@lemmy.world avatar

Nah, have a little decorum. Pollution and deliberate ecocide are probably some of the most destructive crimes in history after all.

FuglyDuck ,
@FuglyDuck@lemmy.world avatar

Well, in that case, May I interest you in an executioner’s sword?

Gradually_Adjusting ,
@Gradually_Adjusting@lemmy.world avatar

Now you’re taking sense. Great compromise!

halfapage ,

deleted_by_author

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    Mr_Blott ,

    We’re not calling it supercommuting, insufferable wankers made that word up about themselves

    I prefer cuntycommuting

    AVincentInSpace ,

    Bold of you to assume the people who replace the billionaires we kill would be better

    Ghostalmedia ,
    @Ghostalmedia@lemmy.world avatar

    When he is not traveling for work, however, Niccol will still be expected to work from the Seattle office at least three days a week in alignment with Starbucks’ hybrid work policies, a company spokesperson tells CNBC Make It.

    https://lemmy.world/pictrs/image/0757781b-8b03-4724-b35f-070f92f0b07a.gif

    vin ,

    He’ll just need to travel to work to the starbucks near his home because reasons

    ChairmanMeow ,
    @ChairmanMeow@programming.dev avatar

    That isn’t “supercommuting”, it’s “stupidcommuting”.

    Got_Bent , (edited )

    I’m surprised by this because what rich guy wouldn’t want to shift his income from a state with one of the highest if not the highest tax rate at his level of income to a state with no income tax?

    It doesn’t matter that the income will be sourced in Washington. He lives in California, and by that, the franchise tax board is hyper aggressive in getting their cut.

    Note that the equity awards mentioned are taxable as well.

    ShaggySnacks ,

    Brian Niccol “Guess what plebs? I commute over 1,000 miles one way to get the office. If I can do it, so can you. Get your asses into the office, plebs.”

    NoForwardslashS ,

    Send the corporate jet to pick me up and I will consider it.

    Zugyuk ,

    I guess rto is hitting everybody

    AI_toothbrush ,

    Hmm i live 1000 miles from work, which do i do: literally use technology that works at the speed of light(internet) or burn a shitton of fuel and propel myself at high speeds towards the building where i work. I think the answer is obvious.

    homesweethomeMrL ,

    I have no idea who this guy is.

    And already I hate him.

    unmagical ,

    He’s from Chipotle, so Starbucks basically just replaced their top guy with a clone.

    drunkpostdisaster ,

    He needs to be tried as a war criminal

    Zikeji ,
    @Zikeji@programming.dev avatar

    To be fair, the offer letter mentions he is working from a remote office (and is able to hire an assistant of his choosing). I’m hoping this whole supercommute nonsense isn’t daily and instead like… monthly for some meeting or something.

    Who am I kidding though, a $10M signing bonus? He gets up to $250K per year of personal use out of the jet? They’ll even reimburse him $50K of legal and advisory fees he incurs having the offer reviewed by his own lawyers. That’s where I stopped reading.

    BarbecueCowboy ,

    Flight time itself should be about 2 hours and he’s rich so he has options to skip most of the security theatre, that’s… extreme but doable.

    He’s the CEO though so I’d say yeah it being a regular thing is probably unlikely.

    Cheradenine ,

    No security theatre if you fly private. The most you get is a quick id check coming onto the field.

    z3rOR0ne ,

    Well fuck you and your co² farting anus, Brian Niccol!

    Zaktor ,

    “It’s becoming increasingly common because we’re still in a competitive labor market,” he explains. “Executives aren’t accepting job offers if flexibility isn’t on the table.”

    CEOs of major corporations aren’t a “labor market”. They’re a bunch of narcissists looking for their next hit. They won’t accept working conditions that don’t favor them because they a) don’t need to work and b) their motivation is being a business king and the more ridiculous the package is, the better it feels. It’s just a MBA delusion that he has a special brain worth tens of millions of dollars more than promoting some underling. That the market thought 10% of Chipotle’s entire value was this guy’s special brain is just insanity.

    seaQueue ,
    @seaQueue@lemmy.world avatar

    Supercommute sounds like a fancy way to say he can just rent or buy a luxurious place in Seattle to stay during the week.

    Hobbes_Dent ,

    Starbucks is anti-climate pass it on.

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