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Starbucks’ CEO is out. Chipotle’s Brian Niccol is taking over

The struggling coffee chain has tapped Chipotle CEO Brian Niccol to be its new chairman and CEO, effective September 9. Starbucks’ stock soared more than 13% in premarket trading, while Chipotle’s dipped 8%.

Niccol has been leading the Mexican-inspired food chain since 2018, with Starbucks saying he has set “new standards in the industry and driven significant growth and value creation,” pointing to its revenue growing nearly 800% during his tenure.

daqu ,

From one bean company to another. I hope everyone calls him Mr. Bean.

esc27 ,

I hope Starbucks fans like waiting hours to get the wrong order.

Brunbrun6766 ,
@Brunbrun6766@lemmy.world avatar

That already happens at busy locations

PriorityMotif ,
@PriorityMotif@lemmy.world avatar

Sounds like a good time to open a local coffee shop, lmao.

braindefragger ,

Every coffee shop has better tasting coffee than Starbucks and after experiencing Chipotle’s food, it was clear it’s not for me.

The only reason I’ve ever been to either is because of lack of other options at the time.

https://lemmy.world/pictrs/image/a97d7071-a78f-4f61-8264-aadadfb2b735.gif

SpaceNoodle ,

Chipotle was good years ago.

braindefragger ,

Chipotle was convenient before 2010. Local joints had less menu options but at least they were tasty. Since 2010 it’s a building I drive by once in a while.

I understand some people don’t have alternatives. I’m sorry for y’all.

SpaceNoodle ,

It was tasty and a decent enough value through the mid-2010s.

Since then, quality has plummeted, sizes halved, and prices doubled - so if it’s not extremely convenient, it’s far from worth it.

Huh, look at that. Niccol took the reins in 2018, right at the time of the shift. Doesn’t matter, line goed up!

I guess it’s still able to make money by coasting on brand recognition, but Bri-Bri is already long gone and won’t have to worry about the consequences.

What little quality Starbucks has left is about to go the same way - but it’s got even more inertial

The enshittifiation continues.

braindefragger ,

I’m never going to budge. We can talk about why it got worse or why Starbucks will get worse. But. Starbucks and Chipotle have always been the “ Fast food “ or “McDonalds” of coffee and burritos. But again, I was lucky enough to have local alternatives in my town.

lolcatnip ,

My brother in Christ, the McDonald’s of coffee is McDonald’s.

braindefragger ,

I use McDonalds as an adjective.

Track_Shovel ,

lack of options

That’s just the way they want it. Kill all competition by operating at a loss and offsetting losses over the long term

barsquid ,

Nepotism engine shifts some wealthy dudes around.

Rhaedas ,

Was the revenue growth because of his guidance, or despite it? The boom of pickup and delivery in the past few years for places like Chipotle couldn't have hurt. I haven't been in one of their places recently without wondering how they're staying in business, or why people keep coming back. That's true of a lot of fast food places though...Carlin was right, we love to eat. Anything.

CaptDust ,

This dude ruined chipotle in so many ways. Cutting serving sizes, using lower quality ingredients, reducing employee count and training quality, just letting everything slip. He took that chain from one of the most reliable to somewhere I refuse to set foot in.

But line went up, clearly he’s a genius, fail into the next role!

count_dongulus ,

I agree with all those points except the serving size one. I remember reading recently that the CEO was upset about some locations skimping after people complained and sent corpos out to retrain them.

DragonTypeWyvern ,

According to their PR statement.

GBU_28 ,

None of it matters if they don’t train them to wrap the burritos well

CaptDust ,

Doesn’t seem like that training stuck, at least as of June it’s still wildly inconsistent.

I don’t have empirical data, but I do know in 2016/17 at the height of my chipotle addiction I could get a bowl for lunch, be filled, and have enough left over for a late night snack. Last time I was there it was all “are you asking for double protein? that’ll be extra”

some_guy ,

Starbucks closes shops that vote to unionize. Boycott Starbucks.

sunzu2 ,

Thank you!

Anti union parasites get no profits from anyone with half a brain!

Bakkoda ,

And you get the added benefit of not overpaying for shitty burnt coffee.

Bluefalcon ,

Support local independent coffee shops.

CluckN , (edited )

My local coffee shop donates all proceeds to orphan cage fights :(

Phegan ,

At least it’s not homeless cage fights.

LEDZeppelin ,

E. Coli stock prices are up 20%

TransplantedSconie ,

You know what else will be out?

Your colon.

Buy local or brown bag it.

SouthFresh ,
@SouthFresh@lemmy.ml avatar

Load up on e-coli at Chipotle, then make that supersonic by getting Starbucks.

breadsmasher ,
@breadsmasher@lemmy.world avatar

I prefer just black coffee. No milk, sugar.

Out of all chain coffee places (in the UK, so costa/nero etc), starbucks has the worst tasting coffee

FlyingSquid ,
@FlyingSquid@lemmy.world avatar

Their coffee in the U.S. is the worst too IMO, aside from the occasional awful gas station coffee and I wouldn’t be shocked if they were buying Starbucks roast since they also sell it in bags in supermarkets. But, of course, it’s like McDonald’s- no matter where you go, you know what it will taste like. So people rely on it.

I avoid it as much as I possibly can (it doesn’t help that I used to work on a show in L.A. that was partially sponsored by Starbucks and it was that or our other sponsor, Red Bull, if I wanted caffeine while working). The only times I go when I’m not traveling and have to make a caffeine pit stop and there are no other options is when all the other local coffee places are already closed since they all close earlier than Starbucks and I want to sit somewhere not at home to do something.

Other than that, I always go local. And here, a lot of the local places have drive-throughs, so even that convenience Starbucks offers is unnecessary. They’re usually cheaper than Starbucks too. And, of course, better coffee.

Nougat ,

McDonald's coffee is awesome.

FlyingSquid ,
@FlyingSquid@lemmy.world avatar

That’s what I hear, but I’d rather go to a local place. I always try to support local businesses over chains when possible. Even if it’s just a place I’m visiting, I’d rather support their local coffee chain than put more money in McDonald’s or Starbucks coffee. And I’ve discovered a lot of really nice places to hang out that way.

Nougat ,

I wholly agree, but if you're not in a headspace where you're able to "deal with" searching out a local shop in a new area, and just need something good and predictable wherever you are, McD's coffee definitely fulfills that need.

FlyingSquid ,
@FlyingSquid@lemmy.world avatar

That does make sense. Especially when traveling on an interstate and you just need a pit stop. I might do that instead of Starbucks in those situations from now on. Thanks!

Bonesince1997 ,

Their coffee might be bad but people like them for their other drinks, or fancy coffees.

FlyingSquid ,
@FlyingSquid@lemmy.world avatar

Yeah, but the fancy coffees taste bad too, because of the bad coffee. The other drinks can be okay though.

InquisitiveApathy ,

As someone who also only drinks black coffee I agree. Their signature taste is literally burnt because of the way they roast their beans. It’s terrible.

FlyingSquid ,
@FlyingSquid@lemmy.world avatar

This goes into great detail about exactly why Starbucks coffee is so shitty.

And if you guessed a big part of it is about saving money, you win the teddy bear.

coffeeinformer.com/starbucks-coffee/

kata1yst ,

Yes, true of most any national/international chain.

It’s because they value large volume, year round availability, and high consistency from their beans and roasts, so that no matter what location you go to it tastes exactly the same.

To do that, they select and blend several bland varieties of coffee bean, put them through an aggressive industrial cleaning and drying (which reduces the natural fruity and funky flavors but minimizes costs) then roast them in huge batches to several steps past where a normal roaster would stop for a given roast (a darker roast gets rid of more of the unique flavors of the coffee cherry and brings out more uniform roast flavors instead).

Again, not something exclusive to Starbucks at all, and plenty of small coffee shops don’t bother with the hassle and just buy cheap bulk coffee pre-roasted by large scale operations and will have similar results.

But man, when you get coffee made in small batches, with natural processing or even fermentation and gently roasted… It’s an entirely different experience.

barsquid ,

It’s just weird that any chain would opt for consistently awful instead of just settling for slight variations. It’s also weird that people still buy it despite the fact it is objectively and consistently bad.

Bonesince1997 ,

I don’t mean any offense but it sounds like that’s what you’re missing. People don’t seem to value taste as their number 1 concern. Probably convenience of some kind (or the fact that they are everywhere). Sounds like SB is having trouble at the moment, but they’ve had the same shitty coffee for forever and they’ve done alright previously.

lolcatnip ,

People tend to value consistency of flavors a lot more than you seem to realize. Having something taste exactly how you expect it to is very comforting even if the taste isn’t that good. That’s basically the whole reason McDonald’s stays in business.

phdepressed ,

People who are going to Starbucks often aren’t drinking black coffee. They get some sugar, cream, and flavor combo such that the coffee is barely noticeable. It is coffee for people who don’t like coffee.

count_dongulus ,

Any time you blend beans from different places together, you get a bland coffee. I don’t think any mega size coffee shop can ever beat locals just because scale demands won’t allow non-blended beans in the supply chain.

SeaJ ,

In the US, it is mediocre. I wouldn’t say it is terrible and if I am in a different city that lacks local shops, I’ll get it. But it is definitely not my first or even 10th choice. And no, the light and medium blends do taste burnt like everyone and their mother thinks it is cool to say. Those people are almost certainly getting dark roast.

Luckily I live in Seattle and have no issue finding good roasters and cafés that are not anti union.

lolcatnip ,

I’ve enjoyed many a cup of Starbucks coffee in the past, but I’ve also tasted Starbucks side-by-side with fancy coffees, and it doesn’t even taste like coffee in that context, more like water that has had charred wood steeped in it. I think it must have gotten worse over time.

The lighter roasts may be better by the standards of lighter roasts, but I much prefer darker roasts, so I want them done right. Fortunately I also live in Seattle.

JimmyBigSausage ,

I agree completely. Black coffee drinker here and Dunkin is the best.

count_dongulus ,

McDonald’s has better tasting coffee than Starbucks since they swiped Tim Horton’s vendor a few years ago.

ByteOnBikes OP ,

I used to love Starbucks because it was a great place to get coffee and chill. Then the whole anti-unions thing, and local coffee shops did it better making me drop Starbucks.

I used to love Chipotle because of their quality and price. Then portions got weirder. Every week was a new food recall. The ones near me look filthy and sad, and that made me drop Chipotle.

To see both of their names together… Yikes.

ogeist ,

For Mexican food, try your local mexican Doña or Don.

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