I live in Seattle so I’m obviously not going to visit them when their are a dozen good small cafés within a stone throw of any Starbucks. On the few occasions that I have been there recently, the specialty drinks (I drink the occasional latte) are terrible. That should not be surprising since they are made by minimum wage teenagers. The food is crap. All of it is overpriced.
Starbucks used to be a pretty decent place. I mean, your preference for how the coffee tasted aside…they used to have newspapers, magazines, couches and other comfy furnishings, nice seating, the pastries were fresh, pretty damn good, and there was a decent variety. Decent coffee-making merch for sale, too. Their menu was coffee and espresso drinks. None of this choco-frosted-sugar-ice-bomb with coffee as an afterthought - if there’s any in the drink at all.
Now? Cheap-ass furniture that invites you to take your coffee and gtfo. Buy a mug or insulated plastic drink glass. Pastries? Let’s pop those out of a plastic bag. Coffee? Minimal. Now it’s the aforementioned sugary drinks or other fruity drinks that have no coffee at all. There is no reason to go there unless your diabetes needs a challenge.
Literally the only thing keeping me buying Starbucks is the loyalty app that gets me a free bag of coffee a couple times a year. Otherwise I’d go elsewhere. Once the loyalty program stops paying out, I’m gone.
Traffic to its U.S. stores fell again [...] dropping 6%. Domestic same-store sales fell 2%, boosted by an increase in average ticket.
So they had less people come in, and their response was to raise prices.
Last quarter, executives discussed plans to revive the lagging U.S. business that included leaning on discounts
Ah, yes, temporarily lower prices that you'll need to install their tracking app for, I'm sure. They'll use it to dial in the price-point at which each customer is willing to buy, offer "discounts" to just above that price, and then boil-the-frog until it reaches a price acceptable to corporate ...
I like some things from Starbucks, but ever since the manager tore into an autistic girl for having the gall to have boundaries while being sexually harassed, I stopped going. I even reported that POS manager to the DM. Fuck that guy. Girl did nothing wrong and got shit on for “not reporting it the right way”, “not working it out like an adult”, and “being mean”. FFS, the person she was training was the damn poster child for Sexual Harassment and she told him no, she did not want to be touched nor hit on.
I much prefer my local coffee shops, but they are all ~15 minutes away. Only one of them has a decent amount of seating with outlets. The rest are small and don’t really accommodate people who want to work for a few hours, which is the main reason I am going to a coffee shop in the first place. The only close one was that Starbucks.
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I’ve seen a few of these articles and everyone is missing the bigger picture. Yes making better products will increase sales. However the main point that people don’t understand is that companies are recognizing that their prices are too high to drive sales and as such prices drop to reflect that. Meaning that inflation is shrinking. This is a huge win for Americans and I hope voters see that and vote accordingly.