Traffic to its U.S. stores fell again [...] dropping 6%. Domestic same-store sales fell 2%, boosted by an increase in average ticket.
So they had less people come in, and their response was to raise prices.
Last quarter, executives discussed plans to revive the lagging U.S. business that included leaning on discounts
Ah, yes, temporarily lower prices that you'll need to install their tracking app for, I'm sure. They'll use it to dial in the price-point at which each customer is willing to buy, offer "discounts" to just above that price, and then boil-the-frog until it reaches a price acceptable to corporate ...