Anti-trust means opposing monopoly, i assume you mean anti-competitive. And one company making price changes for their own prices is not anti-competitive, especially when its price increases. Thats encouraging competition. Competition is other companies aiming to sell to you for better quality or cheaper prices, and Amazon going up in price just gives competitors more opportunity to outdo them on price. That theyre taking the opportunity to raise their own prices isnt on Amazon in any way, unless it was a concerted price gouging scheme.
Amazon owns both the product and the platform. They often are involved in the delivery of the products as well. This gives them quite a bit of control over other companies selling on their platform. They can push whatever product they like to the top of the page. They can copy other products and push the original to the last page of results, and then drop their price until the other company can’t compete, and then raise their prices.
They have a lot of control which allows them to be anti competitive. And allegedly they use that
It does need at least an implied agreement of companies intentionally working together to raise prices. A computer program to determine your own prices does not imply working with any other company.
Price fixing is an agreement (written, verbal, or inferred from conduct) among competitors to raise, lower, maintain, or stabilize prices or price levels. Generally, the antitrust laws require that each company establish prices and other competitive terms on its own, without agreeing with a competitor.
The documents cited by the FTC paint a different picture. The project ran for five years, and whatever intentions Amazon had for it, it generated about $1.4 billion in additional profits. Amazon is quoted as deeming Project Nessie “an incredible success,” which somewhat contradicts their more recent statement. And if it was strictly about preventing “unsustainable” low prices, it doesn’t make sense that it would only target retailers that would match Amazon’s markups.
No, the government gets a couple million in fines and Amazon raises their prices to compensate for the next quarter but never lowers the cost so they’ll make even more the quarter after.
Unfortunately, when the lawsuit was filed, it was full of redactions, and Nessie was clearly the biggest risk, with every mention and entire pages of the section dedicated to it blocked by black bars.
But the process in court is that these redactions must be first honored and then defended — and clearly the argument of public interest won out over Amazon’s preference.
And so the newly unredacted lawsuit is sporting far fewer stripes, though the occasional proprietary or internal figure is still blocked out.
And if it was strictly about preventing “unsustainable” low prices, it doesn’t make sense that it would only target retailers that would match Amazon’s markups.
That it was “scrapped” is also questionable, since in 2022 the CEO of Worldwide Amazon Stores Doug Herrington suggested turning on “our old friend Nessie, perhaps with some new targeting logic” to boost retail profits.
They may, however, have more detailed refutations in store in their own court filings, though on this matter of Nessie, they may well decide that discretion is the better part of public opinion.
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