Honestly, I think he did what worked for him before. He came in like a tornado, shook things up, and then tried to fall back on the people he depends on. Those people weren’t there because they thought he was ruining what they built (former twitter guy and the other peeps). Also, he was forced to buy at a higher price so he’s constantly desperate which he isn’t used to, so he’s acting from a different place. Now he’s trying to pick up the pieces from a loud fail that he also isn’t used to with no PR, because he’s now convinced that the odds are always in his favor even when they’re are going to be a percentage of fails 100% of the time. He’s fucked up basically and hasn’t in awhile, and has no one to blame so he’s imploding.