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Netflix mulls introducing free ad-supported tier. The circle is complete

Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.

The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.

Iloveyurianime ,

still gonna stick to torrents for my media netflix cause i wanna actually have control of them

Eggyhead ,

They will still be selling user data whether you opt for the ad supported tier or not, so get used to that.

Blackmist ,

If they haven’t been doing so for at least a decade, I’m sure their shareholders will want to know why not.

Fedizen ,

The advertising ouroboros continues to devour itself

DannyMac ,

“The enshittifucation will continue until profits improve.” --CEOs of Publicly Traded Companies

roofuskit ,

Obviously the majority of content is not going to be available. It will essentially b a Tubi clone or what Netflix streaming was when they first launched it.

phoneymouse ,

Time to bring back Tivo

dustyData ,

That’s the problem. They already wisened up and HDMI, the propietary standard they forced everyone to change to for HD+, has built-in DRM. Most smart TV have DRM built-in as well.

phoneymouse ,

Cryptanalysis researchers demonstrated flaws in HDCP as early as 2001. In September 2010, an HDCP master key that allows for the generation of valid device keys was released to the public, rendering the key revocation feature of HDCP useless.[8][9] Intel has confirmed that the crack is real,[10] and believes the master key was reverse engineered rather than leaked.[11] In practical terms, the impact of the crack has been described as “the digital equivalent of pointing a video camera at the TV”, and of limited importance for consumers because the encryption of high-definition discs has been attacked directly, with the loss of interactive features like menus.[12] Intel threatened to sue anyone producing an unlicensed device.[11]

…wikipedia.org/…/High-bandwidth_Digital_Content_P…

dustyData ,

I’m aware of this. But no corporation will ever let anyone get even close to releasing a consumer product like TiVo used to be.

phoneymouse ,

Then it can be an open source project like PiHole that runs on a raspberry pi and that only cool people know about

dustyData ,

They would be ceased and desisted out of existence. There’s a reason no one on the scene right now discloses methods and streaming piracy is a closely guarded secret. I’m sure it is perfectly possible, as that is how most piracy occurs nowadays. But it is extremely technical and most likely risks exposing any person doing it wrong.

phoneymouse ,

Well it would be something that is for, you know, research. Like the core technology exists in a GitHub repo for science and the public interest, but the master keys are just not included, and up for you to procure on your own with a “legitimate license.”

laxe ,

Rebrand to CableFlix

SatansMaggotyCumFart ,

I just wish they could bundle all the subscriptions into packages or bundles and I could watch the shows at pre-determined times.

InquisitiveApathy ,

Stop it. Executives don’t understand sarcasm and you’ve doomed us all!

SatansMaggotyCumFart ,

It’s okay.

Executives got were they are by being smart and making good decisions, not by listening to idiots on the internet.

CaptDust ,

Maybe they could add some kind of auto scrolling view that informs what is playing at those times? That’d be handy, sometimes I can’t find anything to watch.

SatansMaggotyCumFart ,

I’d probably end up watching that more than I watch the shows.

jubilationtcornpone ,

They could even provide an electronic box (for a nominal fee, or course) that shows me a menu of all the shows and movies that are available and what times they are going to play. That way I wouldn’t have to search through a bunch of streaming services. It could all just be in one place.

SatansMaggotyCumFart ,

Why not sell a book that has that information at grocery stores?

stellargmite ,

Cool thing about this is they could assemble these bundles into parallel live streams we could simply flick between to find what we prefer to watch. If they run into a problem of people flicking away when ads run then just align the ads to run at the same time on each “channel” if I can call them that ?

lando55 ,

They could bundle in my idea of having a telephone in your house, not a cell phone more like a land phone

Luvs2Spuj ,

This is step 86 in the plan. Step 87 is make people pay for the previously free service

dustyData ,

Didn’t they already had a paid and with ads tier?

sunzu ,

Yeah but now the roped in new suckers that didn't know they need the product and the price is now 10 per month

thesporkeffect ,

Growth hacking. Shake loose more market share with the “FREE!!” version and then the frog boil

ITGuyLevi ,

When my paid service started giving me ads I stopped watching it. I’ve been paying them since before streaming and in the past couple years stopped paying because T-Mobile started paying. When T-Mobile quits paying we’ll close the account.

whotookkarl ,
@whotookkarl@lemmy.world avatar

I won’t support any streaming service that has a sub+ad tier. Ads with no sub or sub no ads, anything else is incredibly greedy and the same as cable TV.

entropicshart ,

They already have an ad tier (tmobile bundles it into some of their plans). Is this going to be an even more ad tier?

HobbitFoot ,

Mega ad tier.

mannycalavera ,
@mannycalavera@feddit.uk avatar

Piracy it is then…

Twinkletoes ,

Ads provide a much needed break so I can check my phone without missing anything.

/s

rem26_art ,
@rem26_art@fedia.io avatar

watch youtube videos on your phone while the Netflix ads play -> Watch Netflix on your TV while the youtube ads play. Perfection

sfxrlz ,

Enshittification? ✔️

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