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Netflix mulls introducing free ad-supported tier. The circle is complete

Netflix, once a pioneer of ad-free viewing that offered a break from traditional TV norms, is now contemplating launching free ad-supported versions of its service in markets like Europe and Asia, Bloomberg reported.

The plans to offer a free ad-supported tier, albeit in select markets, suggests that pivot towards monetizing user data, in other words — making users and not the extensive library of award-winning shows a product, might be well in the pipeline.

whotookkarl ,
@whotookkarl@lemmy.world avatar

I won’t support any streaming service that has a sub+ad tier. Ads with no sub or sub no ads, anything else is incredibly greedy and the same as cable TV.

Lost_My_Mind ,

Life is stupid. What are we even DOING here???

KingOfSleep ,

Building shareholder value, duh.

Blackout ,
@Blackout@kbin.run avatar

Getting stupider

stevedidwhat_infosec ,

That’s a broad leap no? Giants rise and fall. Look at betamax, BlockBuster, Kodak, etc

There’s always going to be something better out there, as long as you’re still looking and leaving the old post. Chin up!

Lost_My_Mind ,

…betamax as a giant? They entered a format war, and died in their first few years of existance.

The others I get. Kodak was around almost 100 years, blockbuster nearly 40, both at one time the dominant leaders of their industries. Both fell to failing to adapt to change.

But betamax? It came out around the same time as vhs, and vhs was cheaper.

Same with 8-tracks and cassettes.

stevedidwhat_infosec ,

I mean, my point still stands but if we want to talk about semantics - are you saying betamax wasn’t a giant?

Obviously they entered the vhs war and lost, but after that it was pretty much downhill for the rest of their company and products. They were a big name brand and crashed out by entering a war they ultimately lost. That’s all I’m tryin to get at

9point6 ,

Doesn’t this already exist or did I imagine it?

I thought they introduced it years ago

Edit: oh I read again, this time it’s free

Appoxo ,
@Appoxo@lemmy.dbzer0.com avatar

Then:
Pay + ad

Now:
Free to watch + ads

Patch ,

See, now I’m fine with that. I pay for Netflix and I want what I pay for to stay ad-free. Having an ad-supported tier with no fee in addition to that means that there are options for other people without enshittifying my experience.

That’s a world of difference to what Amazon have done where they’ve shoved ads into the service that I thought I was paying for, and then offered to charge me even more to get my original ad-free service back.

Blackmist ,

Yeah, it’s the reason I cancelled Amazon the day they announced that, while Netflix shambles on.

Itsamelemmy ,

Depends on whether they start making shows with ad breaks in mind. Because the cut where the ad was, while not nearly as annoying as an actual ad, still diminishes the quality of the show imo.

foremanguy92_ ,

Great for piracy!

mannycalavera ,
@mannycalavera@feddit.uk avatar

Piracy it is then…

Vertelleus ,
@Vertelleus@sh.itjust.works avatar

Do it!
Ill cut subscription to free tier let adblockers do the rest. Profit.

sugar_in_your_tea ,

Let me know if it works and I’ll follow. I don’t need quality, I just need something for my kids to watch occasionally.

Manalith ,

If that’s all you need, I’d probably just start using Tubi, Pluto, and Plex. Pluto and Plex have some good live channels (Tubi might also, haven’t checked). Tubi and Plex have a decent catalogue of on demand shows and movies. Of course if you already have Netflix, it might be hard if there’s a specific show they’re used to.

sugar_in_your_tea ,

By quality I meant resolution, I don’t need 4k, but I do need specific shows my wife and kids like.

I have a NAS set up with some movies and whatnot, so I’ve talked to my wife about setting up a budget to purchase content we want and then cancelling our streaming services. So we’d be limited to what’s available on DVD/Blu-Ray, but most of what my wife and kids watch are still available there.

The cost isn’t the issue, I really hate ads and I’m worried ad-free tiers will go away (or become unreasonably expensive).

Iloveyurianime ,

still gonna stick to torrents for my media netflix cause i wanna actually have control of them

ITGuyLevi ,

When my paid service started giving me ads I stopped watching it. I’ve been paying them since before streaming and in the past couple years stopped paying because T-Mobile started paying. When T-Mobile quits paying we’ll close the account.

roofuskit ,

Obviously the majority of content is not going to be available. It will essentially b a Tubi clone or what Netflix streaming was when they first launched it.

yggstyle ,

I look forward to when someone releases a box to record the screen or shows you want to watch on Netflix just in case the rights gets pulled before you get the chance to watch it. Added benefit is they can make it skip ads too. Gotta have a catchy name… like… NeVO for Netflix Video On(demand)

yessikg ,
@yessikg@lemmy.blahaj.zone avatar

Tablo already exists

yggstyle ,

Was making a comparison to TiVO and old cable/satellite programming 😂

Twinkletoes ,

Ads provide a much needed break so I can check my phone without missing anything.

/s

rem26_art ,
@rem26_art@fedia.io avatar

watch youtube videos on your phone while the Netflix ads play -> Watch Netflix on your TV while the youtube ads play. Perfection

laxe ,

Rebrand to CableFlix

rob200 ,

They want to squeeze out that extra bit of profit and get the users that never subscribed on there so they can boast about improved numbers.

entropicshart ,

They already have an ad tier (tmobile bundles it into some of their plans). Is this going to be an even more ad tier?

HobbitFoot ,

Mega ad tier.

phoneymouse ,

Time to bring back Tivo

dustyData ,

That’s the problem. They already wisened up and HDMI, the propietary standard they forced everyone to change to for HD+, has built-in DRM. Most smart TV have DRM built-in as well.

phoneymouse ,

Cryptanalysis researchers demonstrated flaws in HDCP as early as 2001. In September 2010, an HDCP master key that allows for the generation of valid device keys was released to the public, rendering the key revocation feature of HDCP useless.[8][9] Intel has confirmed that the crack is real,[10] and believes the master key was reverse engineered rather than leaked.[11] In practical terms, the impact of the crack has been described as “the digital equivalent of pointing a video camera at the TV”, and of limited importance for consumers because the encryption of high-definition discs has been attacked directly, with the loss of interactive features like menus.[12] Intel threatened to sue anyone producing an unlicensed device.[11]

…wikipedia.org/…/High-bandwidth_Digital_Content_P…

dustyData ,

I’m aware of this. But no corporation will ever let anyone get even close to releasing a consumer product like TiVo used to be.

phoneymouse ,

Then it can be an open source project like PiHole that runs on a raspberry pi and that only cool people know about

dustyData ,

They would be ceased and desisted out of existence. There’s a reason no one on the scene right now discloses methods and streaming piracy is a closely guarded secret. I’m sure it is perfectly possible, as that is how most piracy occurs nowadays. But it is extremely technical and most likely risks exposing any person doing it wrong.

phoneymouse ,

Well it would be something that is for, you know, research. Like the core technology exists in a GitHub repo for science and the public interest, but the master keys are just not included, and up for you to procure on your own with a “legitimate license.”

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