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EncryptKeeper ,

No they don’t, they call it AI right at the top of the page advertising it on their website.

www.apple.com/apple-intelligence/

kaffiene ,

Of course not

Siegfried ,

i AI

danhab99 ,
@danhab99@programming.dev avatar

Suppose they learned from calling siri an Ai

whoisearth ,
@whoisearth@lemmy.ca avatar

So I’ve been at a corporate offsite all week. I’m sick of hearing about “alpha” and “genai”. Business and leadership are so up their own asses. I’ve been holding back so long on asking a question around the general morality of the bed they’re making. I’m so curious where the future is going to go. We are in an arms race when it comes to LLMs

st33lb0ne ,

How about “Apple Idiocracy” ?

MehBlah ,

Of course not. They didn’t think of it but they name their shit so it abbreviates to it. What a bunch of pretentious assholes.

Resol ,
@Resol@lemmy.world avatar

If you acronymize “Apple Intelligence”, you will get AI. They were probably just hiding it.

extant ,

They always rebrand features for marketing, you aren’t in a video chat you’re FaceTiming™. You aren’t talking with AI you’re talking with Apple Intelligence™.

Resol ,
@Resol@lemmy.world avatar

Now let’s add these words to the dictionary because everyone will use them.

Duh, I’m kidding, “Apple Intelligence” is a silly name anyway.

lastweakness ,

Facetiming is pretty commonly used i think

Resol ,
@Resol@lemmy.world avatar

I do hear it quite a lot

RememberTheApollo_ ,

iA. Gotta stick with the naming convention. IntelliApple or some thing.

g1ya777 ,

“intelligence Artificielle” in French

billwashere ,

Well they could have went with the Canadian version and called it Enhanced Hardware Intelligence or Eh-I for short

Emerald ,

IntelliApple

Reminds me of the Microsoft IntelliMouse. Man I’m old.

TaviRider ,

And IntelliSync, so you could have the same contacts in your PC and your Palm Pilot.

Emerald ,

Never heard of IntelliSync, I’ve used HotSync though

uebquauntbez ,

… or BI for better Intelligence, CI for common intelligence … YI for yummy intelligence, ZI for zoomers intelligence …

pyre ,

couldn’t you at least choose a name with different initials?

themurphy ,

It’s the whole point. They’ll try to take over the AI brand by doing this.

"So what does AI actually stand for? "

“It stands for Apple Intelligence, of course!”

“Wow, Apple really is everywhere, they are so good and competent.”

This will happen too often.

pyre ,

yeah but then it doesn’t make sense to refuse to call it AI.

themurphy ,

It does, because now it’s their own thing.

So instead of having what everyone else is having, they have their own and also hijack theirs, because Apple put the company name in it.

Chadus_Maximus ,

The worst part about this is us calling it “Apple intelligence” ironically will make idiots believe that to be correct.

Akasazh ,
@Akasazh@feddit.nl avatar

iIntelligence?

0oWow ,

It’s ok. Everyone else will do it for them.

praise_idleness ,

Reminds me of this gem www.youtube.com/watch?v=ulqRsqD0R64

Kolanaki ,
@Kolanaki@yiffit.net avatar

They just want to Think Different.

Unfortunately that often means being stupid.

ArtVandelay ,
@ArtVandelay@lemmy.world avatar

They’re trying to make people associate the term “AI” with its long form spelled out, which is obviously Apple Intelligence. The goal would eventually be that when people throw out the term AI, it’s assumed that they mean apple intelligence.

cmgvd3lw ,

Great point!

Quicky , (edited )

This is exactly why, and as simple as it is, it’s brilliant passive marketing. It stealthily implants an association to Apple Intelligence into every product and article that mentions AI, and might even require the author to distinguish their meaning when they use the acronym. They’ve Sherlock’d AI.

Ephera ,

iAI

(…will always love you 🎵)

Crampon ,

i AI Captain.

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