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YouTube Tests Showing Ads When You Pause a Video, Calls it ''Pause Ads''

YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.

Example:https://safereddit.com/img/ivam1wb4mz4c1.jpg

“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”

Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.

foggy ,

I can’t wait til YouTube fucks around and finds out.

I got hobbies that are way more fun than ads.

I’m addicted to their shit because it provides a constant stream of dopamine. You fuck that up with ads, I will break the addiction. Seamlessly. It won’t even be difficult to do if going back kicks me in the balls with ads. I’m gone. My guitar is right here. My home server is right here. My GitHub profile could use some TLC. I got a long Todo list.

Do it. Go full enshitification.

I’m actually kind of excited for it.

Nommer ,

This right here. Cut off the dopamine with overly aggressive ads and I’m out. If they ever get it so ad blockers aren’t effective then hopefully we’ll see it die off.

Mkengine ,

This was me with Reddit, my worst days were 8 hours a day. Now I spent 30 mins per day at most on Lemmy.

Buddahriffic ,

Yeah, my first reaction to seeing the API changes on Reddit was actually more of a glee/relief response than upset/disappointed. It meant that its grip on me was going to be over once those changes went through. I was worried the protests might get them to back down because I hated it there but always knew that the easy dopamine was just an app away.

Now I’m here though. I don’t hate it here, at least not yet, but I haven’t freed up the time like I was hoping to.

CosmoNova ,

While I share your sentiment, they’ve got a backdoor for exactly that scenario: Youtube Premium. We are addicted to the algorithm and a lot of us are willing to pay good money for their stream of dopamine. Of course Google will eventually mess up there too, but it could easily give them another decade of intense money milking.

foggy ,

lol I’m not paying for shit.

CosmoNova ,

Neither do I, but that’s hardly the point. The house of cards you’re describing is reinforced with concrete steel. Unless you’re a creator with a massive audience, Youtube does not need you.

foggy ,

That’s some Yahoo logic. Even giants stumble and fall.

ripcord ,
@ripcord@lemmy.world avatar

I use it all the time but I definitely don’t use the “algorithm”.

tal ,
@tal@lemmy.today avatar

I’d pay for a premium service if it meant that YouTube couldn’t profile me. I don’t really want to pay for it just so that they can reliably link financial data to the profile they build on me.

PlainSimpleGarak ,

I pay for the family bundle for YT Music. The ad free YT is just a bonus.

Dark_Arc ,
@Dark_Arc@social.packetloss.gg avatar

I pay for it. It gets rid of the ads when I need a video of how to do XYZ thing. It lets me watch channels that I care about without interruptions. The main thing for me though is when a friend or family member sends me a YouTube video, I don’t have to watch ads.

It’s weird to me that folks are so hostile towards paying for things they use on the Internet. I mean, I get that venture capital fueled a seemingly endless “free lunch” of new services with small amounts of advertising… but it had to end at some point. It costs a lot of money to run a “YouTube.”

CosmoNova ,

People are hostile towards it because Youtube generates enough revenue as is and becomes greedier by the day. People paying for it on top is only making things progressively worse. Free users will only get more and more ads shoved down their throat while premium users experience more and more price hikes. I‘m gonna keep blocking ads the traditional way for as long as I can because I do not see a fair alternative in the long run.

My comment wasn‘t about defending Youtube or anything. The truth is the service can become much worse and still be more profitable so that’s what Youtube is working towards like every other service. Enshittification is at full swing. Google makes more money while creators continue to lose revenue. Things are becoming worse. Just not exactly the way it was described in the previous comment.

Caligvla ,

Soon enough Google will be injecting ads in your dreams.

tal ,
@tal@lemmy.today avatar

If you see something enough while awake, you’ll dream about it.

applepie ,

and your butthole...

take this verification dick, boy

Ragdoll_X ,
@Ragdoll_X@lemmy.world avatar

Shoutout to a fellow Jimmy watcher lol

Neato ,
@Neato@ttrpg.network avatar

Is this replacing annoying ads that interrupt your watching? If it’s just more then fuck off my ad blocker still works.

ech ,

Narrator: “It was more.”

Plopp ,

This is great, because I usually pause videos because I want to watch ads.

oo1 ,

"are you still watching?"

5,4,3,2,1 Auto-pause

"MONEY ME MONEY NOW.
ME A MONEY NEEDING A LOT NOW"

Murdoc ,

😆 Good description of how ads appear to me.

tal ,
@tal@lemmy.today avatar

It could be better, because there are those big margins just showing blank screen, no ad.

Granite ,

I can’t imagine the ROI is gonna be great… people pause shit when they leave their phones or TV. How do this miss something so basic?!

My spouse wfh and he has to pause the TV for phone calls all the time.

oo1 ,

do google also provide all the data on clickthroughs thorough which the success of campaigns might be measured?
And i mean "Measured" by extremely dumb people whose best hope in life is probably to bullshit their way into becoming a director of sales and ma . . .

woelkchen ,
@woelkchen@lemmy.world avatar

Doesn’t have to be great. It’s free ad space and if it makes more money than its development cost, it’s already a win.

Also it’s probably going to drive users to YT Premium.

Endorkend ,
@Endorkend@kbin.social avatar

I tend to have videos playing on a secondary screen all day long, only to pause them when I get a phonecall or need to talk to someone on Discord or real life.

This is just one more perfectly valid reason to install adblockers.

empireOfLove2 ,

Wait y’all still see ads on YouTube?

If I can’t block ads on a device, I’m not using YouTube on that particular device.

Neato ,
@Neato@ttrpg.network avatar

A major reason we only watch YouTube via a browser on a media center PC.

theareciboincident ,

Normies genuinely turn on their Smart TV, watch start menu ads, open the YouTube app, wait 90 seconds for the shitty cpu to load the web view, scroll through hundreds of Spider-Man Elsa brainwashing videos and thinly disguised ads, open a video, watch 3 minutes of ads, straight into a 3 minute sponsor segment. All before seeing any actual content.

And they see no problem with this at all, the thought that you can make ads go away literally does not even occur to them as a possibility.

Humanity deserves extinction, I’m gonna go release some refrigerant real quick

micka190 ,

I know people IRL who get offended whenever I mention that I just block ads. Shit’s insane.

Bizarroland ,
@Bizarroland@kbin.social avatar

How are you going to make any money then?

Answer: paywall their fucking site.

I'm paying for Internet access. If they don't block their site it's free game.

sugar_in_your_tea ,

Ikr? I throw some money at creators I care about, but I’m not watching their stupid ads.

sandman ,

Stockholm syndrome is a very scary condition.

fine_sandy_bottom ,

God this is so weird. “You have to watch and see ads to support content creators!” The fuck I do.

Andromxda ,
@Andromxda@lemmy.dbzer0.com avatar

You can use SmartTube on Android TV, Yattee with this guide on iOS/iPadOS/tvOS or this app on webOS

JackGreenEarth ,

What is webOS?

Confused_Emus ,

OS for LG TVs.

ripcord ,
@ripcord@lemmy.world avatar

The shambling remnants of Palm, Inc.

Andromxda ,
@Andromxda@lemmy.dbzer0.com avatar

The OS that runs on LG TVs

sandman ,

You can block ads on youtube on mobile devices by using firefox in desktop mode with ublock origin.

Fuck youtube. Fuck ads. Fuck useful idiots defending either.

HootinNHollerin ,

Not Firefox on iPhone though

sandman ,

Apple users love having control taken away from them so I never factor them in when giving tech-related advice.

HootinNHollerin ,

I was always an Android but broke down after the thousandth idiot friend told me I wouldn’t have problems if tried iPhone. Let’s be honest though. Android folks don’t have privacy or are tech savvy either. It’s the ones using graphineOS and the other stripped down android OSs that do

JCreazy ,

Or use revanced or an open source alternative.

Cossty ,

You don’t need to be in desktop mode for ublock origin to work.

sandman ,

Hmm, they may have changed it or I could be misremembering.

Desktop mode also allows you to play a video while your screen is off which is good for listening to music.

Lucidlethargy ,

I’m not sure I even own any devices that can’t block YouTube ads. You can do it on anything running android, including Android TV.

If they ever fight this and win, I’ll simply stop using YouTube altogether.

Cheems ,
@Cheems@lemmy.world avatar

For real, the ads are freaking insane on there nowadays. I couldn’t handle it.

TheFederatedPipe ,

@empireOfLove2 I don't get it, how can they use the internet without an ad blocker? The first thing that I do is download Firefox + uBlock Origin on any device before of using it.

empireOfLove2 ,

I honestly don’t know. far too many people are just conditioned or browbeaten into just dealing with the cancer of ads that the modern internet is. feels a lot like it’s a bit of a “frog in boiling water” situation where most people don’t even realize how bad it’s gotten over so many years.

Link ,

If this is anything like their new Desktop UI, it is going to be awful…

thantik ,

Out of all the advertising they could do, at least this is somewhat unobtrusive. If they had this instead of preroll ads, I’d actually be okay with it.

Z3k3 ,

Depends how loud they are. I often pose to talk to someone in the room

Endorkend ,
@Endorkend@kbin.social avatar

I pause videos for 1 reason and 1 reason only and that's to speak to people IRL or online, because I can't concentrate on a conversation when there's background noise.

This is just another entry for the list of reason it's 1001% valid to use adblockers.

tal ,
@tal@lemmy.today avatar

I pause videos for 1 reason and 1 reason only and that’s to speak to people IRL or online

Urination did not meet the bar.

Endorkend ,
@Endorkend@kbin.social avatar

Nah, I just keep listening and in the rare case I feel like I may actually have missed something visually, I'll roll back time on the video.

homesweethomeMrL ,

YouTube. Google. Alphabet.

“driving strong brand lift results”

FUCK. YOU.

Karyoplasma ,

As a 90s kid, which was the time when this insane brand focussing really took off: I’m sorry.

electric ,

I’ve had this for about a week or 2. Super annoying because you can’t continue the video by pressing the play/pause button, need to “Ok” the video window. Come on Google, you just bricked a button on your OWN OS. Awful.

northendtrooper ,

What OS are you on?

What Browser are you using?

Are you using any ad blockers?

mean_bean279 ,

They’re running Android (Google) TV

No browser, likely app based (hence the TV)

You could theoretically run a PiHole, but I don’t believe that works too well on YouTube anymore. Especially considering the tight integration Google utilizes for their ad services with their non-paid services.

fatalError ,

Google TV can run the vastly superior Smarttube app, no ads, double the framerate, much better experience.

mean_bean279 ,

I think Google just sent out a memo to all apps pulling the YouTube API to start showing ads or they’d slow their services and potentially stop them.

Story

jqubed ,
@jqubed@lemmy.world avatar

But usually I’m pausing a video to try to read text that appeared too briefly in the video!

hsdkfr734r ,

Not anymore, you don’t!

variants ,

Wait you watch the video? I thought everyone just went there for the ads and emailed YouTube executives to please keep adding more

quaddo ,

A fellow Marlboro Coors Lite Ford Chevy SUV pickup banking insurance sportsball enthusiast, I see

Deebster ,
@Deebster@programming.dev avatar

Same, I had to ad-block some custom elements on YouTube ages ago because they kept covering the screen with “related videos” whenever I paused to read something.

umbrella ,
@umbrella@lemmy.ml avatar

DF youtube addon is great for that and similar annoyances.

assassinatedbyCIA ,

‘Drink verification can peasant’

Google

CosmicCleric , (edited )
@CosmicCleric@lemmy.world avatar

FFS. /picardfacepalm

Edit: Based on the downvotes, I guess we’re all supposed to like having commercials whenever we hit the pause button.

https://creativecommons.org/licenses/by-nc-sa/4.0/legalcode.en

nooneescapesthelaw ,

?

makeshiftreaper ,

It appears this person signs off all of their comments with a creative commons license for fair use, presumably saying how you’re allowed to use their comment. Which I’m relatively sure has exactly the same legal power as a boomer posting a Facebook picture saying that they don’t consent to having their data collected

ExcursionInversion ,
@ExcursionInversion@lemmy.world avatar

FFS. /picardfacepalm

subignition ,
@subignition@fedia.io avatar

Not a lawyer, but if their instance doesn't have provisions about user submitted content, maybe there is some amount of weight to it?

CosmicCleric , (edited )
@CosmicCleric@lemmy.world avatar

It appears this person signs off all of their comments with a creative commons license for fair use

I didn’t used to, but got tired of people making money training their AI models off of my comments. And it’s a momentary copy and paste, easy to do.

Also, considering the types of replies I’m getting these days, and the entertainment I’m obtaining from people’s reactions to them, I find it good to just include them in every comment going forward. It weirdly triggers people for some reason.

Which I’m relatively sure has exactly the same legal power as a boomer posting a Facebook picture saying that they don’t consent to having their data collected

Well, when you get your law degree, come on back and let us all know what the final word from you is on this subject.

https://creativecommons.org/licenses/by-nc-sa/4.0/legalcode.en

redcalcium ,

Wtf?! You copy and paste them manually? I thought you were using an app that let you set footer/signature.

CosmicCleric , (edited )
@CosmicCleric@lemmy.world avatar

Wtf?! You copy and paste them manually? I thought you were using an app that let you set footer/signature.

I actually went looking on the Lemmy website client for a signature field in the account info area, but they didn’t have it.

So I sent a text message to myself once with the Lemmy formatted url string, and I use that as a scratch pad.

Then all I have to do is press hold on the text message to copy it once, and paste it in each of my comments.

Takes just a second.

I’m hoping someday the Lemmy web client will allow signatures, so I can just put it there and not even have to hassle it.

https://creativecommons.org/licenses/by-nc-sa/4.0/legalcode.en

redcalcium ,

Whelp, if you’re on desktop, you can always use autohotkey or similar app to assign a shortcut to automatically type that signature.

CosmicCleric , (edited )
@CosmicCleric@lemmy.world avatar

Thanks for the info. I also use Fedora with KDE so I’m going to just check and see if they have a macro feature there as well.

https://creativecommons.org/licenses/by-nc-sa/4.0/legalcode.en

CosmicCleric , (edited )
@CosmicCleric@lemmy.world avatar

?

Well, let me break this down for you, one part at a time…

FFS.

FFS
(Click on above link for explanation.)

/picardfacepalm

I’m facepalming the fact that YouTube wants to stick ads in when you do a pause on a video, the same way that Captain Picard from Star Trek the Next Generation does. It’s an older but still relevant meme.

CC BY-NC-SA 4.0

I’m apparently annoying some individuals for some strange reason who get triggered and can’t handle having a link in someone’s comment that points to an open source license.

https://creativecommons.org/licenses/by-nc-sa/4.0/legalcode.en

nooneescapesthelaw ,

Thank you!

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