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Does anyone drink instant coffee anymore?

For some reason I think of it as an older concept. Now Starbucks and coffee chains are popular.

Seinfeld on instant coffee youtu.be/uDrh5pujB9I?si=VdlVEREjMTNd2Bs7

Highlighting carlcook’s advice:

dissolve in cold water, ONLY THEN add hot water. The rationale behind it is that aromatics evaporate too quickly when the instant powder is infused with too/boiling hot water.

TheLonelyWonderer ,

I still do. Most of my coffee consumption is instant, but I am not particular about coffee so long it doesn’t taste bad.

scytale ,

Instant coffee is still popular and common in Asia. Coffee vending machines, which are technically instant, are also common in waiting areas of businesses (i.e. dealership, leasing offices, clinics, etc.)

marshadow ,

Not me, but it’s great for baking (a bit of coffee makes chocolate taste more chocolatey) and making nutrition shakes palatable.

bionicjoey ,

I used to because I am single and it didn’t seem economical to brew a pot for one cup. Then I found out about the “4 cup” machines like the ones they put in hotel rooms.

eeltech ,

Mr Coffee single cup machine, makes hot or iced, 1 cup at a time, its awesome! no more stupid pods

www.amazon.com/…/B093XTHCZL/

squiblet ,
@squiblet@kbin.social avatar

I grind enough for a big cup, pour water in it, and decant it to another cup using a fork as a filter. Seems to work fine.

TonyToniToneOfficial ,
@TonyToniToneOfficial@lemmy.ml avatar

I do. Juan Valdez tastes amazing.

cashews_best_nut ,

In the UK it’s still very common for people to have instant coffee at home. Companies will sometimes have their own fancy coffee maker (e.g. Nespresso) but not always.

someguy3 OP ,

Have solely or in addition to ground coffee?

cashews_best_nut ,

Solely.

It’s kinda like asking “why don’t more Americans own electric kettles?”.

UK: Kettle for tea. US: Coffee maker for coffee.

We generally drink more tea than coffee and so kettles became the norm. Some people do own their own coffee makers or cafetieres but it’s less common. One is a nation coffee-drinkers and the other tea drinkers. Each has settled into using different machines and therefore different products.

killeronthecorner ,
@killeronthecorner@lemmy.world avatar

Unless you work in tech, then the offices have £5k Italian espresso machines that only five people know how to operate.

whome ,

Revenue in the Instant Coffee market amounts to US$30.3bn in 2023. The market is expected to grow annually by 5.03% (CAGR 2023-2028).

In global comparison, most revenue is generated in Japan (US$4,741m in 2023).

In relation to total population figures, per person revenues of US$3.95 are generated in 2023.

In the Instant Coffee market, volume is expected to amount to 1.6bn kg by 2028. The market for Instant Coffee market is expected to show a volume growth of 3.5% in 2024.

The average volume per person in the Instant Coffee market is expected to amount to 0.19kg in 2023.

www.statista.com/outlook/cmo/…/worldwide

MrFlamey ,

Yes. When I can’t be arsed to grind beans and boil water. Doesn’t taste as good, but it’s fine with a little cookie or something.

AccountMaker ,

Same. Instant in the morning and a normal one with grounding beans in the afternoon.

poopsmith ,
@poopsmith@lemmy.world avatar

In college, I used to drink Starbucks’ Via. That instant coffee hits different.

Nowadays, I make either an espresso or a pour over. But I still crave Vias sometimes.

yiliu ,

Still seems like the default in much of Europe and Asia

someguy3 OP ,

I had a British coworker that said she thought instant coffee was the only kind until her twenties. Then I remembered British drink tea.

PeachMan ,
@PeachMan@lemmy.world avatar

I think that instant Chai is actually quite popular worldwide. I assume it’s pretty similar to instant coffee.

obinice ,
@obinice@lemmy.world avatar

Starbucks and coffee chains are, you know, nowhere near my house, for one thing. How am I going to have coffee in the morning if I have to first leave my house and get a bus to where the coffee shop is, then get the bus home again and then go to work, or whatever?

Further, those places are EXPENSIVE AS HECC. The sort of people that can afford to buy coffee at those places every day sure do have it real nice.

For the rest of us, we make our coffee at home, and sometimes if we’re lucky we get the cheap “real” grounds instead of the instant powder, haha

atempuser23 ,

$8 buys a container of instant coffee and a single cappuccino is $6.

I’d love Starbucks everyday.I drink instant coffee, because money.

Sort of like asking with restaurants around everywhere does anyone bother to cook. It’s awesome but cup noodles will hit the spot as well.

CarlCook ,

Absolutely. Quality instant coffee tastes as good as a regular brew, when prepared correctly: dissolve in cold water, ONLY THEN add hot water.

someguy3 OP ,

Are those the actual directions or what you’ve found?

CarlCook ,

I used to avoid instant coffee until I read this somewhere and tried it. It definitely changed my coffee game. The rationale behind it is that aromatics evaporate too quickly when the instant powder is infused with too/boiling hot water.

DeathsEmbrace ,

Elaborate

CarlCook ,

When you dissolve instant coffee directly into hot water, the amylum contained in the granules hardens, creating a powdery taste and consistency. By mixing the granules with cold water first, they dissolve more gently once introduced to hot water.

I found this technique makes for a richer and more flavourful coffee experience. Allegedly also because aromatics evaporate slower.

LunchEnjoyer ,
@LunchEnjoyer@lemmy.world avatar

Ducks, now I have to try…

Ziggurat ,

I feel like it’s 2 different market segments.

Starbuck and othes fancy coffee shop I am in town, look for clean toilets and wifi so I’d pay 10 € to get them

Instant I am camping, (and sometimes indoor without coffee machine) and want a coffee

phx ,

I generally only drink instant for late night decaf, though the premixed Korean instant coffee packets are a treat every hour and then

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