Harley-Davidson drops DEI initiatives amid pressure from ‘anti-woke’ activists
Motorcycle maker Harley-Davidson has become the latest manufacturer to drop diversity, equity and inclusion initiatives amid sustained pressure from anti-DEI activist Robby Starbuck.
In a statement Monday, the Milwaukee-based company said it has not operated a corporate DEI function since April, no longer has minority-owned supplier goals and plans to exit socially motivated training for employees.
Harley-Davidson’s statement, posted on X, said that it sees “every leader’s role to ensure we have an employee base that reflects our customers and the geographies in which we operate” – and the company would limit training to legal requirements.
