Did he though? I can’t imagine KG’s sentiment is an unusual one except among the MAGA cult and milquetoast centrists, and even then only the cultists could probably maintain a sustained boycott (although even then I don’t think things have been going too poorly for Bud Light lately).
I’m not sure I buy the trump as martyr either. No one has quite been able to replicate his “charm” among the faithful, so with him gone are centrists going to be more swayed? I’m not convinced.