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why do pharmacies have these signs with whacky animations?

I’ve seen these all over Europe. Some have simple images of the cross flashing, some have windows screensaver esque animations, and some have 3d renders of various things rotating in all sorts of ways. Why is that? Wouldn’t a simple green cross be enough to get the point across, or do they need to be overly verbose? Here’s the full video instead of a gif

Reddfugee42 ,

“annoying” is the “made you look” of advertising.

victorz ,

Could you elaborate on “all over Europe”? We don’t have those in Sweden, it looks very very tacky.

In how many countries have you seen these?

Sparky OP ,
@Sparky@lemmy.blahaj.zone avatar

I’ve seen them in Denmark, Lithuania, Estonia, Latvia, Greece, France (where this particular sign was filmed), Poland, Italy, Spain. That’s all I could remember from the trips I’ve been on in Europe.

victorz ,

NGL those countries seem like they would.

ikidd ,
@ikidd@lemmy.world avatar

That’s fucking annoying to look at.

MonkderDritte ,

No one has hacked them to run porn on yet?

mexicancartel ,

Doom?

todd_bonzalez ,

Demosceners are paving the way: youtu.be/Ea7pn92W-Kg

Asetru ,

I love it.

vintageballs ,

Also very common in South America.

They don’t exist in Germany.

MonkderDritte ,

Never seen in Switzerland too.

daniskarma ,

Because they are cool, that’s why.

n0x0n ,

Never seen something like this and I wonder if it wouldn’t trigger epilepsy in some people…

cupcakezealot ,
@cupcakezealot@lemmy.blahaj.zone avatar

that’s what you call a sales hook

Land_Strider ,

Never seen anything like this in Turkey. We have a simple red on white “E” (first letter of Eczane=Pharmacy) with maybe very timid color change animations, time and/or temperature switches.

As others have pointed out, these look like quite the distracting and cyberpunk dystopian ad signs, most unexpected for a core health institution.

CannedTuna ,

Yo! I’ve been wondering the same thing! I saw those all over Greece and they’re wild. Thought they were like cannabis shops or something lol.

tmpod , (edited )
@tmpod@lemmy.pt avatar

Here in Portugal, most display useful info like date, time, outside temperature (with varying degrees of accuracy), as well as services provided by the pharmacy or some general (often season specific) health recommendation.

The use of a bright green sign is, of course, to seek attention, but it’s also useful to quickly spot an open place at night, when most are closed and only a few remain opened longer in each town/city neighborhood (called “farmácias de serviço”, i.e something like “pharmacies in service”; they usually rotate between themselves each week). Nowadays you can check which places are available at night through a nice website, but the signs remain a useful thing, nonetheless.

The animations are just a culture thing now, I’d guess. Different pharmacies employ different animations, some wackier, some less, though there are very common animations for sure, such as the one where a 3D cross is animated rotating on multiple axis at the same time, making a nice spin back to its original position.
Why? I dunno, they break up the usual info display and help grab attention? I dunno, you get used to it and it mostly gets filtered into the background hehe

Ookami38 ,

Here in Portugal, most display useful info like date, time, outside temperature (with varying degrees of accuracy),

We have ones like this in the states too. My favorite near me is at a church. It cycles between temp and date, but the display has too few characters, so instead of just being two screens, date then temp, it’s 3 - day and month, a second screen that just says “/24” and then the temp.

tmpod ,
@tmpod@lemmy.pt avatar

Cool! Thought they weren’t common across the Atlantic.

Ookami38 ,

They’re more seen at older businesses that have been there forever. Newer ones get newer signs, with more flashy displays.

AdNecrias ,

I’ve seen a colour one like the one I posted below here in Portugal. It really is not an institutionalised thing, it’s just what the owner decides how wacky their place is gonna be.

todd_bonzalez ,

Here’s the best video I’ve seen: youtu.be/xeN4A_Pr2SU

berryjam ,

This brought me joy today, thanks for sharing

tmpod ,
@tmpod@lemmy.pt avatar

lmao never seen such peculiar animations over here, that’s crazy

MonkderDritte ,

Some epilepsy patients might get a seizure.

Sparky OP ,
@Sparky@lemmy.blahaj.zone avatar

Profit for the pharmacy /s

franglais ,

There are some that flash super bright, and super fast, in winter, when driving home in the dark, it feels like I’m on the verge of an epileptic fit, must be a nightmare for those who have to live with that shining in through their windows.

AdNecrias ,

You’re missing out, those are the tamer ones these days. youtu.be/x6Alv2Z347c?si=c_a2IkCBLB4AL4zo

A compilation in reddit: reddit.com/…/pharmacies_in_europe_and_their_rave_…

Sparky OP ,
@Sparky@lemmy.blahaj.zone avatar

Hahaha I’ve seen some of those animations in their natural habitats

Sparky OP ,
@Sparky@lemmy.blahaj.zone avatar

Also now that I think of it, has anyone played bad apple on one of those?

AdNecrias ,

Haven’t seen it done, but it’s just a matter of time

communism ,
@communism@lemmy.ml avatar

LMAO the part where it just starts displaying a bunch of pills flying at the screen

AdNecrias ,

There’s a guy who bought 3 of this and set them as the lights for a rave at a venue, was pretty funny

CaptainBasculin ,

In my country, flashing lights for stores are outright banned, because it might trigger epilepsy seizures. Seeing a pharmacy out of all places using it feels very weird.

AdNecrias ,

That’s what I thought too. But lo and behold

Bronzie ,

I’ve seen them in southern Europe on vacation, but never in the Nordics. Allways thought it was a Iberian/Latin thing (FR, ES, IT, PT). Guess they are more common than I thought.

Sparky OP ,
@Sparky@lemmy.blahaj.zone avatar

Can confirm that Norway does not have those signs

tmpod ,
@tmpod@lemmy.pt avatar

Can confirm that in Portugal, pretty much every single pharmacy has one of these, with varying degrees of wacky 2D/3D animations and info display.

Wootz ,

They’re slowing creeping in here in Denmark.

There is one around the corner from where I live. It doesn’t display anything but time and temperature (yet), but every time I walk past I secretly hope they’ve fired up the rave machine.

lud ,

I saw a lot of those in Tenerife and it felt really weird. That is completely absent where I live.

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