I’m never buying a BMW again. I had an electric i3 which had an inverter (charger) failure. BMW wanted €12k to fix it. Thankfully an independent offered to do it for 4K. But BMW still wanted 3K just to plug it in and authenticate the new block. Nothing else, just “bless” it. Made the fix cost-prohibitive so we just had to scrap the car. The battery, which most people fear, was fine on this 8 year old car.
Luxury car dealers do that all the time. The Volvo dealership quoted me $2800 to get my car to pass inspection, about $1500 of which was just tires.
I got a set of tires from Costco for like $800, and then an independent mechanic said everything else was fine and charged me $100 for inspection and emissions.
I know, but in the past the independent dealers didn’t have to deal directly with BMW for fixes. Now with all the authentication needed you can’t just get a replacement part from anywhere any more. Similar to how Apple locked down its batteries, BMW is doing the same.
I actually think this is a great idea. Hear me out.
They fit the hardware that you can’t touch while the Motor plan is active, but when the right to repair legislation kicks in, and we start debating whether we actually own the cars we buy, all these scumbag practices will mean that any car outside of the Motorplan should be able to run cracked OS’s and everyone gets free BMW features on their cars after motorplan expires.
I vote they keep going for a bit, then they get their asses handed to them with out of maintenance plan service options and 3rd party features.
A) The only way to control access to this feature is to lock down and phone home. If it doesn’t phone home then when someone figures out a way around your present security its possible for someone to sell said features forever. Such DRM could hurt repeatability by accident or more likely on purpose.
B) There is no reason to fail open so even if BMW is still chugging when they stop taking your cars phone calls and retires those servers you get no more feature.
C) The amount spent over the lifespan of a car wherein people opt to take care of their valuable asset absolutely dwarfs the cost able to be extracted up front
D) This functionality opens the door to a hacker not just turning off your features but turning off your car. This includes state sponsored attackers and people who are just generally pissed off at the geopolitical actions of your country of origin. If you are in the US that is a lot of fucking people.
E) Product segmentation on average increases the amount you can extract per user. Allowing segmentation by features turn on or off in software by the month it allows far greater segmentation with no reasonable expectation that the baseline will be lower. This means the lowest end user of a model pays the same for even less. The median user pays somewhat more and the max user pays a LOT more.
F) This means wholly paid for used cars now come with a car payment to the manufacturer.
Now there are half a hundred people on the boards of these companies and 338M of us in the US. 449M in the EU. There is no reason to allow this misfeature to continue to be a thing in our markets. If automakers don’t like those restrictions any one of them can opt to most of the most valuable markets in the world and find their fortunes exclusively in China while their competitors eat their former marketshare.
All of it is a reason for people to vote not to allow it. This can be accomplished federally or via initiatives in states. If a handful states comprising 30-50% of the pop wont allow it then it will be dead.
How about you just stop consoooming. There will always be cars without this and if there aren’t: there are more sustainable modes of transportation anyways.
I’ve heard for years that BMW was doing shit like this. Heated seats is what it started with. Toyota did it with remote start but I think they backed down after the outrage.
bmwblog.com
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