Imagine suffering an accident and having to pay a plus because of a feature you can’t even use on the parts you replace. I feel this is non-competitive bullshit that is following the trend Elon Musk started, although it probably started much earlier.
I was charged 150$ to enable the recording feature of the local, built in cameras on my car… All the recording happens locally and nothing is sent to the cloud… Literally paid to use what I already had… Yay capitalism
Not like I’d ever own their overpriced garbage in the first place. I’ve worked on them (since the 70’s), they’re over-hyped trash from a durability standpoint. And how they put things together makes maintenance a nightmare.
They could learn a lot from Japan, who’s worst brands are far better
BMW, soon: “Warning - you are almost out of your free braking credits for this month! Purchase additional BMW Premium Gems that can be exchanget for braking credits at the rate of 13.7 to 1 and into acceleration credits at the rate of 12.864 to 1 now, or activate the Braking Unlimited subscription to receive unlimited braking credits and a chance to win 4 free hours of air conditioning!”
MBA mode: Why is accelerating more expensive than braking? Let’s flip that pricing around! Let people put the pedal to the metal and then gauge out their eyes when they realize they will need to stop!
BMW is always making headlines with this crap, are there any other brands doing this shit? I know Hyundai IONIQ has a free trial for you to be able to unlock your car and whatnot with an app, later they will do it subscription based.
bmwblog.com
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