Not like I’d ever own their overpriced garbage in the first place. I’ve worked on them (since the 70’s), they’re over-hyped trash from a durability standpoint. And how they put things together makes maintenance a nightmare.
They could learn a lot from Japan, who’s worst brands are far better
Allegorical, but I have 2008 Mercedes C300 (W204). I purchased it in 2017 with 90k miles and I’m currently at 190k. It’s still my daily driver and overall I remain pretty happy with it.
The tl;dr of this car has been toyota-like reliability with maintenance/repairs being uncommon but more costly when they need to be done. I wouldn’t assume my experience is indicative of Mercedes overall.
I’m not a mechanic but I am an engineering technician and test driver in automotive T&V
The Germans can build motors that will go for a million miles, but they can’t connect 2 wires together without causing the entire vehicle to become a rolling dumpster fire. The more tech and the more options on your German vehicle, the more you are asking for pain.
Changed the battery on my friends BMW it just took removing 5 parts/covers/crossbar, 16 bolts, 2 clips and the battery was ONLY 350$. German engineering at its finest!
Everyone told him not to buy it he did it anyway.
Oh, I almost forgot his gas pedal keeps unclipping from the bottom when there is a bit of sand or rocks on the carpet. Told him to press from the bottom instead of the top so it stays clipped but does he listen !
I’ve heard for years that BMW was doing shit like this. Heated seats is what it started with. Toyota did it with remote start but I think they backed down after the outrage.
A) The only way to control access to this feature is to lock down and phone home. If it doesn’t phone home then when someone figures out a way around your present security its possible for someone to sell said features forever. Such DRM could hurt repeatability by accident or more likely on purpose.
B) There is no reason to fail open so even if BMW is still chugging when they stop taking your cars phone calls and retires those servers you get no more feature.
C) The amount spent over the lifespan of a car wherein people opt to take care of their valuable asset absolutely dwarfs the cost able to be extracted up front
D) This functionality opens the door to a hacker not just turning off your features but turning off your car. This includes state sponsored attackers and people who are just generally pissed off at the geopolitical actions of your country of origin. If you are in the US that is a lot of fucking people.
E) Product segmentation on average increases the amount you can extract per user. Allowing segmentation by features turn on or off in software by the month it allows far greater segmentation with no reasonable expectation that the baseline will be lower. This means the lowest end user of a model pays the same for even less. The median user pays somewhat more and the max user pays a LOT more.
F) This means wholly paid for used cars now come with a car payment to the manufacturer.
Now there are half a hundred people on the boards of these companies and 338M of us in the US. 449M in the EU. There is no reason to allow this misfeature to continue to be a thing in our markets. If automakers don’t like those restrictions any one of them can opt to most of the most valuable markets in the world and find their fortunes exclusively in China while their competitors eat their former marketshare.
All of it is a reason for people to vote not to allow it. This can be accomplished federally or via initiatives in states. If a handful states comprising 30-50% of the pop wont allow it then it will be dead.
BMW, soon: “Warning - you are almost out of your free braking credits for this month! Purchase additional BMW Premium Gems that can be exchanget for braking credits at the rate of 13.7 to 1 and into acceleration credits at the rate of 12.864 to 1 now, or activate the Braking Unlimited subscription to receive unlimited braking credits and a chance to win 4 free hours of air conditioning!”
MBA mode: Why is accelerating more expensive than braking? Let’s flip that pricing around! Let people put the pedal to the metal and then gauge out their eyes when they realize they will need to stop!
In what way does the suspension require regular servicing or an online connection to a server to function? That would be the only reason to offer it as an ongoing service cost.
Otherwise, you’re just paying extra for something already in your car, not for an actual service, which would make no sense?
What next, paint ongoing service fees for having wheels? Not even for ensuring they’re regularly replaced, serviced, or repaired, just for the ability to use them at all…
Active suspension is software, just like Photoshop is. You need to pay subscription fee for Photoshop now, and BMW wants a subscription fee for their active suspension software too. Rent seeking and Enshittification.
Except that you have to have special way more expensive shocks to have adaptive suspension compared to fixed. It’s like being sold an I3 CPU for the price of an I9 cpu while being told you can pay a subscription to upgrade to the full performance
And BMW is one of the most valuable car brands out there. I don’t get why you’re pretending that BMW is some unknown entity. Unfortunately, many people will swallow BMW’s bullshit.
I feel like in this case it’s more like everyone gets sold i9 hardware, but can choose to pay the i3 price for it with locked out features, then decide later to pay the subscription to unlock the i7 or i9 performance. It has advantages for the manufacturer in that there are fewer options to account for at build time and additional revenue later on. I still think it’s a terrible model that should be summarily rejected by customers, but I see why they are trying it.
Yeah they’re totally not charging you for the expensive suspension they’re installing in your car in the hopes that you’ll pay a subscription to use it. 100% not included in the price, clearly no one would ever do that
At least with Photoshop (as bad as the model is), at least they are actually running the software and storing and backing up the associated data for it.
With the car, it’s all local to the car without BMW having to incur any expense for that functionality to keep going.
We long left the era where we “own” things that we buy. As everything is a computer now it has become very simple to control stuff that remotely that was working on its own before.
So the answer to “why would <CORPORATION> do this” is simply: “Because they can”.
Every tiny decision is guided by increasing profit. No matter the side effects (short or long term ). Because with many shareholders administering pressure to maximize profits there’s only one way to go (even if it’s a dumb and shortsighted decision) maximizing profits NOW. If you are not doing that because you can see that increasing profits now will hurt profits in the future then you are hindering the project. You have to increase profits now, because if you are not then your competitor is doing it and that is a problem. If you are not going with the project you will be out of a job sooner or later. Then someone will take over that will make the decision you couldn’t do.
This is a race to the bottom. Morals, integrity, honesty, responsibility and foresight are only obstacles in this logic (because the competition is not bound by them which gains them an advantage).
It’s simply cheaper now to build everything in the car always and run an operating system that manages all these things and can control what you are doing in your car.
Cory Doctorow held a great keynote about this some ~10-ish years (?) ago with the title “The coming war on general computation” where he explained the side effects of putting DRM in every stupid appliance. The side effect here is that we cannot hack our cars to switch on the heated seats (or whatever other feature BMW is not allowing us to use for free) because of DRM. It is not “our” car, even though we bought it.
This is a side effect of deregulation of both corporations and the stock market. I think that we’re going to see the pendulum swing towards more regulation and consumer-friendly policies here in the US. I don’t see that lasting for the long-term, though. There are too many vulnerabilities in the political system that allow asshole billionaires to manipulate it.
Imagine suffering an accident and having to pay a plus because of a feature you can’t even use on the parts you replace. I feel this is non-competitive bullshit that is following the trend Elon Musk started, although it probably started much earlier.
How about you just stop consoooming. There will always be cars without this and if there aren’t: there are more sustainable modes of transportation anyways.
This is why I don’t mourn Western car companies getting slaughtered by Chinese EVs. They can’t really provide value by nickel and diming customers with subscriptions for components already installed on their privacy-invading overpriced cars.
One of the reasons electric cars were able to outcompete ICE-specialized companies is because they undercut on all sorts of nice to haves like buttons and pieces that they forgo by using a screen, wifi, updates, beta testing.
But they don’t pass on those cost savings to you. They are even sold as luxury products. They even take the carbon credits. That’s bullshit if you are serious about mainstream adoption.
You do realize all car companies do scummy things? BYD along with others uses parts serialization so you can’t install any parts unless BYD installs it for you an updates the software to take the new serial number.
I think you’re thinking of Xiaomi, Louis Rossman did a video assuming they were doing Apple-style serialization but all it was doing was blocking installation of self-driving if the headlights weren’t standard. It wasn’t DRMing brake pads or preventing buying headlights from a junkyard, there was a functional reason.
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