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Canva says its AI features are worth the 300 percent price increase

The price of some Canva subscriptions are set to skyrocket next year following the company’s aggressive rollout of generative AI features. Global customers for Canva Teams — a business-orientated subscription that supports adding multiple users — can expect prices to increase by just over 300 percent in some instances. Canva says the increase is justified due to the “expanded product experience” and value that generative AI tools have added to the platform.

In the US, some Canva Teams users are reporting subscription increases from $120 per year for up to five users, to an eye-watering $500 per year. A 40 percent discount will be applied to bring that down to $300 for the first 12 months. In Australia, the flat $39.99 AUS (about $26 USD) per month fee for five users is switching to $13.50 AUS (about $9 USD) for each user. That means a team of five will pay at least 68 percent more, not withstanding any other discounts.

cmnybo ,

They are probably failing to get enough users, so they will attempt to squeeze as much money from their existing users as they can before they go under.

etchinghillside ,

I just assumed the VC money dried up.

overload ,

All post-COVID tech companies in a nutshell.

AI seems to be getting used as the latest way to keep VCs still interested in a world of higher interest rates and otherwise tighter corporate spending.

pdxfed ,

It was the cheap fed money that allowed VC to speculate for so long.

Semi_Hemi_Demigod ,
@Semi_Hemi_Demigod@lemmy.world avatar

Step 3 of enshittification has begun

sentient_loom ,
@sentient_loom@sh.itjust.works avatar

That’s too bad since they recently purchased the excellent Affinity suite… which I originally bought for a single lifetime price, but they’re switching to a subscription model. So my favorite editing suite might get ruined two ways.

floofloof ,

Are they? When they bought it they explicitly promised that they would not change the licensing. And no one believed them. Affinity was the only true competitor to Adobe products with equivalent functionality for a reasonable one-off payment instead of an extortionate subscription. I was so happy to find it - software that actually feels good to buy and use, Of course they’re going to ruin it.

sentient_loom ,
@sentient_loom@sh.itjust.works avatar

I’ll give them credit for sticking with it so far. I even keep getting updates. But I assume they’re brainstorming ways to end the one-time payment installations.

simplejack ,
@simplejack@lemmy.world avatar

Does Canva realize that they have more in common with Microsoft’s free power point templates than Adobe CS?

jeena ,
@jeena@piefed.jeena.net avatar

Capitalism is awesome!

chakan2 ,
@chakan2@lemmy.world avatar

I thought this was about carvana and was completely confused.

jqubed ,
@jqubed@lemmy.world avatar

Maybe they can use AI to finally get people the titles for the cars they bought

umami_wasbi ,

Will Affinity product line be the next as Canva bought them?

grue ,

Every proprietary software will be enshittified eventually; it’s only a matter of time.

The only way to not be subject to the enshittification, in the long run, is to adopt a militant zero-tolerance policy against all proprietary software and insist on using only 100% Free Software instead.

sentient_loom ,
@sentient_loom@sh.itjust.works avatar

I like this (and largely follow it), except that I occasionally need CMYK color space for printing, and GIMP makes that extreeeeeeeeemely difficult and annoying. That’s why I use Affinity. I got the software for the single lifetime price and I’m hoping they let me keep it…

floofloof ,

I’m in the same position. I prefer free software but there is none that does what Affinity does. If it goes subscription-only and they shut down the bought versions, it will have to be piracy time.

sentient_loom ,
@sentient_loom@sh.itjust.works avatar

Yeah I’m not going to pay their subscription. The whole point was to avoid Adobe.

pop ,

Everyone prefers free until they have to contribute to actually making things better. Most popular opensource project are funded by corporations for a reason.

uriel238 ,
@uriel238@lemmy.blahaj.zone avatar

Eventually some pissed off engineer who knows a thing or two about color will create a conversion utility to allow GIMP to seamlessly work with CMYK.

That angry engineer might be you if you have friends who fill in the gaps within your own knowledge base.

Kolanaki ,
@Kolanaki@yiffit.net avatar

Well what else are they gonna say? That it sucks and you shouldn’t buy into it? That would make them extremely shitty salespeople and not just extremely sleazy salespeople.

can ,

More AI nonsense, this time named Leonardo

sentient_loom ,
@sentient_loom@sh.itjust.works avatar

Pay three times as much for a “feature” nobody asked for.

floofloof ,

A feature that has been shown to actively put people off your product. But in the end these companies would rather have investors than users, and it’s the investors they’re marketing to.

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