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gnutrino , (edited )

The system can listen to conversations and play ads when there’s a moment of silence. Or play a video when you’re close to the shops.

Oh good, I was worried the slide into dystopia might be slowing down for a second there.

dumbass ,
@dumbass@leminal.space avatar

Imagine driving to the doctors, you have a killer headache so the radio is muted, you drive past a set of shops near a red light.

“COME OVER TOCRAZY MIKES INSANE CRAPAGANZAAAAAAAA” obnoxiously loud music plays behind the screaming mans words

CrowAirbrush ,

Ah i see, time for ford to go down in the history books.

Not like that will happen, but i truly think they deserve that as a result for even considering this.

I’m already sick of the amount of ads that find a way into my private living space, but i’ve managed to negate 90% of them.

“We need to make money” yeah sure, but not at the cost of me. If you want to make money off of me i need you to sell me stuff i get to keep and are actually worth the cost.

I work too much and make too little to allow them to invade my private space.

futatorius ,

Time for a law to be passed that kills off this bad idea permanently.

The main cause of fatal accidents is driver distraction. Anything that adds to it is moving in the wrong direction.

They should also ban the use of tablet computers in place of proper displays and controls in vehicles.

palordrolap ,

Time for a law to be passed that kills off this bad idea permanently.

With governments (of all alignments) in the pockets of, or otherwise under the influence of, the very large corporations whose advertising would stand to benefit from this, I have only the following to say: Good luck with that.

todd_bonzalez ,
@todd_bonzalez@lemm.ee avatar

For those who don’t understand Ford’s strategy here: Ford has tons of goofy patents like this, and they’re just waiting for someone else to do this so they can get royalties.

They’re patent trolling bad ideas…

kescusay ,
@kescusay@lemmy.world avatar

That’s a lot more clever than actually building this grotesque idea.

AlexanderESmith ,

Getting patents for hyper-annoying things, taking shit for possibility thinking about employing the tactic in the future, keeping other manufacturers from being able to without paying for it...

Are... are they the heros we need?

tonyn ,

Good Guy Ford patents the worst possible technology so no other automaker can use it, and then never implements it themselves.

Kecessa ,

That’s what I was going to ask, should people start patenting things in order to prevent companies from using them?

14th_cylon ,

Getting patent is fucking expensive, also it is afaik region-limited. You can get your patent for say EU, you need lawyers and lot of money for that, and if you would like to extend that to US, you need new lawyers and more money.

So it is out of realm of what’s possible for normal person.

catloaf ,

It’s not that expensive in the US. A few hundred is typical, and you don’t need a lawyer (though spending the money on one up front will save you from spending more when you screw it up the first few times).

14th_cylon ,

It’s not that expensive in the US. A few hundred

Ok, that’s less than what I would have expected, but still more than what most people want to invest into something that’s basically a joke.

Steve ,

I think you can sue to invalidate a patent in that situation

Valmond ,

As Ford doesn’t suck enough lol

charade_you_are ,

That’s Ford’s version of innovation, finding new ways to suck more

paddirn ,

Do you mean “radio”? Because I’m pretty sure that’s already a thing.

ContrarianTrail ,

And people think I’m weird for never having the radio on in my car.

n3cr0 ,

I’m looking forward to having the ads from Cyberpunk 2077: “Sweet sweet sweet clean SPEED! 'Cause life is too short to be slow.”

viking ,
@viking@infosec.pub avatar

From ugly to useless and ugly. Nice.

tal ,
@tal@lemmy.today avatar

…wsj.com/…/ford-disrupts-product-development-for-…

Ford Disrupts Product Development for a New Era

The product development team took a page from tech industry players and adapted Agile methodologies with the goal of developing hardware at the speed of software while recognizing and preserving Ford’s legacy and expertise in vehicle product development.

www.atlassian.com/agile/…/user-stories

User stories are one of the core components of an agile program.

User stories are a few sentences in simple language that outline the desired outcome. They don’t go into detail. Requirements are added later, once agreed upon by the team.

For example, user stories might look like:

  • As Max, I want to invite my friends, so we can enjoy this service together.
  • As Sascha, I want to organize my work, so I can feel more in control.
  • As a manager, I want to be able to understand my colleagues progress, so I can better report our sucess and failures.
  • As Dominic, I have a hard time finding enough advertisements to view. Many of the advertisements I do view are not sufficiently-targeted at me.
  • As Richard, my submissive fantasies have gone unfulfilled. My truck is large and powerful, but does not seize control of my life in the sort of confident and assertive fashion that I would find satisfying.
  • As Denise, a Blade Runner fan, I am unhappy that I cannot visit a technology-driven dystopia.
SomeOne ,

Well to bad my 2004 Ford Focus that I just got working doesn’t even have a motorized window opener. I plan to keep that car as long as I can.

pHr34kY ,

I hope they’re just patenting this to prevent other manufacturers from doing it.

werefreeatlast ,

Big ass roof screen that goes "psst! Hey! Look! New coke is here!"😄

merde , (edited )

if they give people those cars freely, why not

edit for the downvotes : i’m not proAdvertisement. I’m just considering a situation where, let’s say in a city with a shared car service, you rent cars for a couple of hours you need instead of owning a car (it already exists in some cities). I guess some people would be willing to see a couple of ads instead of paying for the rental and in that case: why not

n3cr0 ,

Free for the first year and they will eventually charge for the “Standard subscription with ads”. You can always upgrade to premium. Hopefully, the adaptive suspension will then start working!

solsangraal ,

they probably have rental car companies in mind, where if the driver has no choice but a ford with ads, then that’s what they get. and you can bet your ass that if forcing ads on customers means a lower price for their fleet, that’s exactly what they’re going to do

asbestos ,
@asbestos@lemmy.world avatar

Fucking hell you’re right

dianyxx ,

I can't wait to see the statistics of how many vehicular manslaughter cases and suicides related to abruptly driving your car into solid barricades, ditches or trees will be because of this.

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