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todd_bonzalez ,
@todd_bonzalez@lemm.ee avatar

For those who don’t understand Ford’s strategy here: Ford has tons of goofy patents like this, and they’re just waiting for someone else to do this so they can get royalties.

They’re patent trolling bad ideas…

kescusay ,
@kescusay@lemmy.world avatar

That’s a lot more clever than actually building this grotesque idea.

AlexanderESmith ,

Getting patents for hyper-annoying things, taking shit for possibility thinking about employing the tactic in the future, keeping other manufacturers from being able to without paying for it...

Are... are they the heros we need?

gnutrino , (edited )

The system can listen to conversations and play ads when there’s a moment of silence. Or play a video when you’re close to the shops.

Oh good, I was worried the slide into dystopia might be slowing down for a second there.

tonyn ,

Good Guy Ford patents the worst possible technology so no other automaker can use it, and then never implements it themselves.

Kecessa ,

That’s what I was going to ask, should people start patenting things in order to prevent companies from using them?

Steve ,

I think you can sue to invalidate a patent in that situation

dianyxx ,

I can't wait to see the statistics of how many vehicular manslaughter cases and suicides related to abruptly driving your car into solid barricades, ditches or trees will be because of this.

paddirn ,

Do you mean “radio”? Because I’m pretty sure that’s already a thing.

ContrarianTrail ,

And people think I’m weird for never having the radio on in my car.

pHr34kY ,

I hope they’re just patenting this to prevent other manufacturers from doing it.

n3cr0 ,

I’m looking forward to having the ads from Cyberpunk 2077: “Sweet sweet sweet clean SPEED! 'Cause life is too short to be slow.”

merde ,

if they give people those cars freely, why not

n3cr0 ,

Free for the first year and they will eventually charge for the “Standard subscription with ads”. You can always upgrade to premium. Hopefully, the adaptive suspension will then start working!

solsangraal ,

they probably have rental car companies in mind, where if the driver has no choice but a ford with ads, then that’s what they get. and you can bet your ass that if forcing ads on customers means a lower price for their fleet, that’s exactly what they’re going to do

asbestos ,
@asbestos@lemmy.world avatar

Fucking hell you’re right

viking ,
@viking@infosec.pub avatar

From ugly to useless and ugly. Nice.

Valmond ,

As Ford doesn’t suck enough lol

charade_you_are ,

That’s Ford’s version of innovation, finding new ways to suck more

CrowAirbrush ,

Ah i see, time for ford to go down in the history books.

Not like that will happen, but i truly think they deserve that as a result for even considering this.

I’m already sick of the amount of ads that find a way into my private living space, but i’ve managed to negate 90% of them.

“We need to make money” yeah sure, but not at the cost of me. If you want to make money off of me i need you to sell me stuff i get to keep and are actually worth the cost.

I work too much and make too little to allow them to invade my private space.

futatorius ,

Time for a law to be passed that kills off this bad idea permanently.

The main cause of fatal accidents is driver distraction. Anything that adds to it is moving in the wrong direction.

They should also ban the use of tablet computers in place of proper displays and controls in vehicles.

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