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YouTube is Losing The War Against Adblockers

  • YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
  • Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
  • Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.
MrVilliam ,

Pro tip: open YouTube in Chrome, signed into your YouTube account. Allow the algorithm and your subs to continue recommending videos. Find one you wanna see. Copy link address. Paste it into Firefox with adblock, not signed into Google/YouTube. Prosper.

Just watched a YouTube video on my PS5 earlier today while cooking a food and saw for the first time that they will shoot an ad with a “next” button that skips to another ad, and then there’s a “skip” button countdown. Ridiculous. I wouldn’t bother with adblock if the ads were reasonable.

Here’s a free idea, YouTube: build in the ability to add videos to a simple temporary queue and then only put ads in at the very start or very end of videos so they aren’t intrusive.

palordrolap ,

That free idea reduces (potential) ad watch time which reduces money, so there's no chance they'll implement it.

If they thought they could get away with serving an ad every 15 seconds, they'd do it.

variants ,

what I do is open a containerized tab on firefox so that youtube has no history enabled and doesnt fill the page with obnoxious content then I search for what I went there for then I close the tab so everything is purged. for my subscriptions I use a container on my server that downloads their videos and ads them to my plex server so I can watch them there when I have time to watch stuff its all in one place

TheGalacticVoid ,

Watch time affects your recommendations, so this isn’t a great solution

MrVilliam ,

After watching, click do not recommend and say that it’s because you’ve already watched it. Problem solved.

PhAzE ,

SmartTube on the shield. Prosper.

yamanii ,
@yamanii@lemmy.world avatar

Here’s a free idea, YouTube: build in the ability to add videos to a simple temporary queue

You can have that by paying for youtube premium, they want you to sign up.

MrVilliam ,

I’m not tempted to sign up for something if I don’t even know what the features are. Maybe some of their dumbass ads should be for their own fucking product lol. I assumed that it was free from ads, and I think you can download videos and play with your screen off on your phone? Idk, Vanced has been great for me on my phone. And I wouldn’t have bothered to get that set up in the first place if the ads and lack of features weren’t so disruptively intrusive. If they find a way to shut down every way of getting around their overreaching bullshit, I’ll opt to fund a few respectable creators directly rather than pay for the platform.

And I wouldn’t want to bother building a queue in the first place unless it were in order to manage ad breaks. Putting that behind a paywall defeats the purpose of what I’m proposing. You can already build playlists all day long.

tabular ,
@tabular@lemmy.world avatar

Presumably the algorithm feed will stagnate or even deteriorate if it sees you ain’t watching what it’s suggesting.

dsilverz ,
@dsilverz@thelemmy.club avatar

If you have Plasma Integration (KDE), you can create a task for sending the link directly to Firefox without copying and pasting. Plasma Integration shows as a context menu item inside chrome, if you use KDE.

JustARaccoon ,

Until they start properly filtering ads they accept they get auto disabled in my side. No weird crypto or porn ads for me, thanks.

towerful ,

Even the shitty mobile ads of “someone watching prerecorded gameplay and commenting it”.
How obvious can you be?! “Oh wow, these 2 different people playing EXACTLY the same and saying almost the same thing”.
That’s not an ad.
Never mind that the gameplay in the ad is an extremely minor part of the game. The rest is some sort of city-builder with mtx shortcuts.

It’s just whaling

samus12345 ,
@samus12345@lemmy.world avatar

Just got a one-minute unskippable ad for the first time yesterday (no way to use adbockers on a PS5). I’d rather not watch at all.

thesmokingman ,

I pay for YouTube Family. I consume a lot of YouTube and I want to support the creators I watch. At its current price point, YouTube Family is reasonable. Several households in my family get ad-free YouTube for what is a reasonably low price point for each household.

If the price goes up much (eg if I were paying the single price of $11 per household), the creators I really enjoy continue to get pushed out or change content because of shitty ad rules, or they pull the whole “must be in the same household” bullshit I would drop it in a heartbeat just like I’ve dropped most streaming providers. Streaming has become cable and YouTube has been shooting itself in the foot by forcibly changing content for advertisers. I come to the platform for content, not advertisers.

WhyJiffie ,

Unfortunately that fee won’t stop google’s endless thirst for data mining and it’s manipulation through “personalized recommendations”, and through ads on any other website and mobile apps.

thesmokingman ,

If you care about that you don’t use YouTube at all or support creators that do. Even using 3rd party apps or services feeds into that. This feels like a serious non sequitur on any thread about any Google product.

azl ,

I pay for Nebula and try to watch as much as I can there. The content is more “pleasant department store” and less “Mexican public market”.

I do watch YouTube regularly when channel-surfing, but if I ever see an ad (which happens only on mobile devices), I close it immediately and do something else. It’s not that I don’t think I should be able to watch everything for $0, but YouTube ads are so jarring, random, irrelevant and just make me sick. They literally ruin whatever I was watching and make me sad to exist.

It can be exhausting to wade through the absolute meat market of click bait titles and thumbnails to find something that not only looks interesting but won’t abuse me with infomercial-form audio/visuals.

YouTube enables and promotes the “content creators” who abuse human psychology to accumulate views, likes, subscriptions, etc. The best thing that could happen is they continue to be exposed as the drug dealer they are.

Chip_Rat ,

So I paid for nebula, but it seems totally vacant. I’m not mad, I’m happy to spend the money supporting small creators/any independent endeavour, but am I missing something??

01189998819991197253 ,
@01189998819991197253@infosec.pub avatar

it seems totally vacant

OP did say that “the content is more “pleasant department store””. Have you been to a department store lately? They’re pretty vacant lol

Firoaren ,

I’d check out the podcasts - I like It’s Probably Not Aliens

cammoblammo ,

The app isn’t exactly optimised for finding content. There’s a lot on there, but it always takes me a while to figure out which submenu gives me the goodies.

Ragnarok314159 ,

It’s always laughable to me that these companies are able to have the meta data on our entire lives and yet show ads for shit we don’t even want.

smeenz ,

Not to mention 50 different variants of the same annoying ad, so that even when you block it, you have to do it 49 more times to actually stop seeing it.

And the problem with the same irrelevant and animated ad repeated 5 times on the same webpage

Andonyx ,

Look at it this way, Google stopped caring about their viewers as anything more than wallets to empty years ago. Now they’re going through the same cycle with advertisers. They don’t care if the ads land, or the targeting works, just that they can convince them to keep buying ad space.

Eventually the ROI will show as not worth it to the advertisers, but by then Pichai and the rest of the C-suite will be pulling the same scam at another company whose investors are more greedy and stupid than saavy.

Because the horrible truth of America now, is that CEOs and their ilk have stopped caring about creating value, or building a sustainable business model with long term revenue. Now they just look at witless investors as wallets to be emptied too.

Lynx ,
@Lynx@jlai.lu avatar

Shit you don’t want yet. That’s the idea of ads, trying to sell you shit you don’t want or need. Why advertise the stuff that you’re already buying?

saplyng ,

Because an animated 5 second ad telling me to buy more dice and horde them like the goblin I am would work on me!

WhyJiffie ,
  • Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.

That is the best part of it! A very welcome change! Basically the first step of becoming an independent creator, and to being able to abandon youtube for any of them.

chemicalwonka ,
@chemicalwonka@discuss.tchncs.de avatar

Worse part of the problem is knowing what part of the ad profit YouTube uses to pay MrBeast and his stupid content.

ThePantser ,
@ThePantser@lemmy.world avatar

I already pay tons yearly for extra storage. YouTube without ads should be included. Also I was a paying customer for ad free back when Google Music was alive. They killed the best service for the shitty YouTube Music. Bring back Google Music and I will subscribe again.

bulwark ,

Same boat dude. That’s how I got YouTube premium. I uploaded like 500 GB of music for Google Music to host it and I could stream my own collection. Now I use Navidrome and my own server.

yesman ,

MMW: Google plans to make Chrome a locked down browser for a proprietary web. But this is only the intermediate step before all web services will be accessed via an app. The commercial web and the public web will hard fork and the kids will never know what a “browser” is.

TechnologyChef ,

The worst of all issues to me was any interruption working to help feed people or the destitute immediately has a 5 second skip, while all else has 59, 30, 20, 14 skip. There was no benefit for good externalities, just cost and profit. I was even ok with ads around 5 seconds and that they can even show up before watching a video. Adding the countdown was a nice touch too. It’s when it gets in the way of UI/UX, how you have to suffer through the same commercial over and over, interrupting a video at critical moments, and ending videos with an ad so that you don’t know if the video is ended that it gets awful to use. I would hope someone gets to making it 5 second ads that don’t take away from the experience.

someguy3 ,

And Sponsorblock. Can’t imagine going back.

MonkderVierte ,

and warning users of potential account suspension.

What account?

daddy32 ,

Remember when videos had to be at least 10 minutes long, so more ads could be added to the play time? Now they don’t give a fuck.

Impromptu2599 ,

Now you get a 10 minute ad for a 2 minute video

nondescripthandle ,

https://lemmy.dbzer0.com/pictrs/image/832b221b-26a7-4b7b-8918-af71b6aaa89c.webp

gravitas_deficiency ,

https://media2.giphy.com/media/J8FZIm9VoBU6Q/giphy.gif

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