IBM to pause ad spending on X after its ads ran on pro-Nazi accounts
IBM on Thursday announced it had suspended advertising on Elon Musk’s X, the platform formerly known as Twitter, after an ad for the computing giant appeared alongside pro-Nazi content.
“IBM has zero tolerance for hate speech and discrimination and we have immediately suspended all advertising on X while we investigate this entirely unacceptable situation,” a company spokesperson said in a statement.
The move comes after the progressive media watchdog Media Matters published an analysis that showed the Musk-owned platform had run ads for IBM — as well as for Apple, NBCUniversal’s Bravo, Oracle, and Comcast’s Xfinity — on the pages for multiple accounts championing Adolf Hitler and Nazi ideology. The accounts remained active on X Thursday afternoon, hours after the report was published.
