induna_crewneck , 11 months ago

Don’t wanna pull the “are you living under a rock?”-card but I’ve seen tons of promotional material about it. I read about it when production started he took note because of the director and cast, then nothing for a while but in the months and weeks leading up to the release I saw an increasing amount of ads and press.

As reported by Variety, the marketing budget allocated to Barbie was a staggering $150 million