Saying in an argument about fraud that dishonesty is protected speech is a bad faith argument. You’re allowed to lie, but you’re not allowed to break the law by misrepresenting and your business in business dealings.
There is a difference and your continued assertion that they’re the same and that the former is even relevant is bullshit. You’re also not allowed to pose as medical professionals and give patently false medical advice.
Regardless of what actions they’re taking, they don’t get to hide behind “free speech” which has never protected people from the consequences of said speech.