There have been multiple accounts created with the sole purpose of posting advertisement posts or replies containing unsolicited advertising.

Accounts which solely post advertisements, or persistently post them may be terminated.

Reverendender ,

I’m very interested how this will affect Amazon, and how they will be able to enforce it

mipadaitu ,

Maybe they shouldn’t have 6,000 versions of the same thing under different fake brands sold by fake companies.

Clean that up and the rest becomes a hell of a lot easier.

Brokkr ,

I think a lot of that stuff is people buying items in bulk off alibaba, rebranding it, and listing. Most of it is crap, but that’s how stuff like it can be so cheaply produced, it’s one or two factories producing at scale.

tyrant ,

Not to mention the sellers that swap the product but keep the reviews

comador ,
@comador@lemmy.world avatar

AMZ: Who, us? All our reviews are REAL!

Target and Walmart: Yeah, what they said!

Wogi ,

Lowe’s is horrible about this too. Most of the big box stores are but Lowe’s seems to be the most egregious about it

bustAsh ,

I updated my Firefox browser. Now, when viewing a product on Amazon, Firefox rates the reviews A-F based on whether or not they are reliable.

FlowVoid ,

The FTC is responsible for enforcing it, not Amazon.

Boozilla ,
@Boozilla@lemmy.world avatar

Lina Khan is a champion of the people. She’s one of a zillion reasons voting matters.

negativenull ,
@negativenull@lemmy.world avatar

She’s an absolute rock star

EndOfLine ,

The ban also forbids marketers from exaggerating their own influence by, for example, paying for bots to inflate their follower count.

I wonder if “followers” includes users and how that will impact Twitter, Reddit, Facebooky, Instagram, TikTok, etc who use stats like active users to drive ad sales.

Good_morning OP ,

I’m curious about that too, I assumed the main target was online storefronts but it seems more expansive than that. Was surprised to learn about Amazon suing admins of FB groups.

xmunk ,

But I thought Elon got rid of all the bots… does that mean my sweetheart’s link isn’t actually in their bio?

I am devastated.

Crismus ,

Let’s hope this means the constant calls I get on What’s App to work as a fake promoter bumping review scores will stop.

I was starting to be tempted because I hate poverty.

Bluefalcon ,

Amazon has some major cleaning up to do

FlowVoid ,

The new rule bans writing, buying or selling fake reviews.

It does not require Amazon or Apple to identify or delete fake reviews.

JimSamtanko ,

There’s no way they will be able to enforce this.

brbposting ,

To post a review, submit your SSN / verify with a third party.

Cue a whole new identity sales & theft industry!

(I’ve wanted to see some verified reviewer concept for a long time now but it seems dangerous and only half useful.)

AtomicTacoSauce ,
@AtomicTacoSauce@lemmy.world avatar

How can this possibly be enforced?

DragonTypeWyvern ,

How can any law be enforced?

AtomicTacoSauce ,
@AtomicTacoSauce@lemmy.world avatar

Um, there are thousands of laws that can be enforced through direct observation of a crime. How do you propose that bots or fake reviews be banned in reality? That’s like saying that I want to ban farts at my house. Ok, great. Saying you want something banned and actually having the means to do so are two completely different things.

andyburke ,
@andyburke@fedia.io avatar

Well, one way to start would be to offer rewards for whistleblowers.

lemmeout ,

You want to reward the farters?

JimSamtanko ,

That’s a good way to end up with a shit-ton of false accusations.

4am ,

No it isn’t lol

Cocodapuf ,

You could use a device like a smoke detector. If you can detect smoke, you can detect farts!

JimSamtanko ,

Because this isn’t a law like- breaking and entry is a law. It’s won’t be so easy to prove, and it’s a lot easier to tie this up in appeals.

ripcord ,
@ripcord@lemmy.world avatar

How can laws be real if paper isn’t real

brbposting ,

*How Can Laws Be Real If Paper Isn’t Real

solarvector ,

Not sure why you’re being down voted. It’s a legit question even if you support the law. Enforcement seems very difficult and other laws and courts make even easier enforcement difficult.

I still think it’s a very positive direction from the FTC.

AtomicTacoSauce ,
@AtomicTacoSauce@lemmy.world avatar

Not sure why you’re being down voted

I guess Reddit habits never die, eh?

But, I’d love to see this come to fruition. I just don’t see how enforcement could keep up with the sheer numbers of fake reviews.

Pacattack57 ,

The same way as other laws. A small fine that gets rolled into the cost of doing business.

AssaultPepper ,

I like those EU percentage of profit ones. Wouldn’t mind a bit more of that.

4am ,

Might just give way to an arms race for realistic fake reviews, but at least this gives teeth to investigators. If they can prove that a company did it, then they have a rule to cite that it’s an offense, instead of the fuck-all we have now.

FlowVoid ,

The rule targets people who write or sell fake reviews. So the FTC could pretend to be a manufacturer soliciting fake reviews, and then go after anyone who offers to sell them.

TacticsConsort ,
@TacticsConsort@yiffit.net avatar

Now there’s an interesting one. If this is actually enforced properly then it could really have a big impact on some sites that are notorious for bot spamming to make themselves look impressive.

Mog_fanatic ,

Very true but man this is gonna be tough to actually enforce. Not only just bots but how the heck are paid reviews gonna be found and banned? Those are legit reviews by actual people, just saying bull crap because they were paid or received a free product or something

thesohoriots ,

Hopefully they address those companies that force frontload all the 5-star, then 4-star, etc. with no way to sort except by going through hundreds of pages.

some_guy ,

So, they’re gonna start policing Apple’s App Store for the many obviously fake reviews and make Apple do something about it, right? Please be yes.

JimSamtanko ,

So long as they do the same for androids store and everyone else- I agree.

FlowVoid ,

Apple is not required to do anything.

foggy ,

Next ban fake followers lmao

Rai ,

They mention followers in the article!

ripcord ,
@ripcord@lemmy.world avatar

Read the article

MediaBiasFactChecker Bot ,

CNBC - News Source Context (Click to view Full Report)Information for CNBC:
> MBFC: Left-Center - Credibility: High - Factual Reporting: Mostly Factual - United States of America
> Wikipedia about this source

Search topics on Ground.Newshttps://www.cnbc.com/2024/08/14/ftc-bans-fake-reviews-social-media-influence-markers.html

Media Bias Fact Check | bot support

TornadoRex ,

Oh yeah that’ll work 👍

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