The Bud Lite treatment: “boycott” for a few weeks and then go right back to buying their stuff. In fact I’d be surprised if they did that much in enough numbers to make even a wiggle in Dunkin’s bottom line for the quarter.
Say it ain’t so! I know DD formally changed its business name and nobody cared much (most probably ignored it and kept calling them DD) but damn if they cut off the New England donut supply the pitchforks would have come out!