You got it exactly. Normalizing taking mental health and self-care as important and necessary parts of life is necessary to undo damage done by toxic societal values and expected gender norms. If someone is just having a bad day, they’re going to know that they don’t need therapy. If, on the other hand, they have been internalizing a lot of dark feelings or have untreated disorders, someone suggesting it might be enough for them to say “hey, you know what, maybe I’ll give that a try”.