Clent , 1 month ago

I think this will be the long term impact.

Customers have been pushed to discover alternatives and are unlikely to return for reasons beside price and quality.

For example, there are sit down restaurants near me that haven’t raised their prices or have barely done so and are now cheaper than McDonald’s.

The fact that local one offs haven’t needed to raise prices signals to me that a large multinational company did not need to either. This adds a fuck off and die factor to my future purchasing decisions. I am not a price conscious customer but I take being gouged personally.