It doesn’t say they’re excluding all Jewish people, it says they’re excluding Israelis. You know, people from the country where they all serve in the military, except the most extreme religious extremists (for now anyway), the country actively violating international law in the West Bank and actively committing genocide.
There are plenty of non-Israeli Jewish people. Non-Zionist Jews are lovely people and should not be excluded.
This is the same as refusing to do business with apartheid South Africans.