They acknowledge that “something” happened, but deny various separate traits, like intent or numbers or relevance for today or even just say that genocide wasn’t illegal then. There’s also that “it didn’t happen, but they deserved it, and we’ll do it again” thing. Which gives a very special feeling, considering they are well in position to do it again.
And it’s illegal to publicly recognize it in Turkey, so not only malevolent, but also benevolent voices seem to be kinda in denial, while in fact not.
Still had Germany not lost WWII so conclusively, I suspect we’d be amazed at how self-conscious a lot of Turks are as compared to Germans.