There’s an X factor though. Which is, what will actually gain/lose votes. Also known as priority/secondary issues. They may decide 80% want A, but those 80% won’t make decisions based on A.
To look at it from a marketing exec perspective, they made Blade Runner 2049. It was made due to strong nostalgia, it was extremely well received, and it bombed.
Bud Light dropped from being the top selling beer because a minority of people stopped buying it without as many new customers.
McDonald’s has such a strong brand that they keep increasing their prices without losing too many customers.