I’ve talked to plenty of normies about this, from what I’ve seen whatever advantage Tesla had is pretty much gone between the stories of EVs burning down buildings, EV range anxiety, etc.
The “normies” just want a good car that’s going to get them from point A to B … and most “normies” shop around a bit before dropping 30, 40, or 50k on a car.
If they’re buying Tesla it’s because a friend they trust bought one and likes it. Most normies have way too many doubts about EVs and Tesla to really have brand loyalty.