yeah, people lose so much credibility when they don't even control for simple easy things.
there will always be some confounding factors, but doing rate per population, is rarely hard - andneeded over decade comparisons.
demographic risk adjustment is more complex, so i'd not expect that. but if it is at least acknowledged, then the article is more credible and will get more (of my) attention.
media (and i guess their audience) seem to enjoy hype though . . .
oh shit this is the f.t. i used to think they were among the more credible journo's. pity.