Warren Buffett’s Squishmallows firm sues Build-A-Bear amid ‘knock-off’ claims
Jazwares claims that rival has created its own pillow-like toys to cash in on its viral success
The company behind Squishmallows, the squidgy pillows-with-a-face that count Lady Gaga and Kim Kardashian among their fans, has filed a lawsuit against Build-A-Bear over claims it has produced a “knock-off” to cash in on its success.
Jazwares, which Warren Buffett’s Berkshire Hathaway acquired two years ago as Squishmallows became a global TikTok sensation, said that Build-A-Bear Workshop’s new Skoosherz toys look too similar to its own plush, huggable toy.
Build-A-Bear, which launched the Skoosherz line last month in the run-up to Valentine’s Day, struck back immediately with its own legal action claiming that its £18 cuddly pillow-like toys-with-faces are an extension of its existing animal range.
![](https://kbin.life/media/cache/resolve/entry_thumb/63/fa/63fa225cec31ac9642ab38584a7f4974fe1fa2c9daa2f36f36591258bc117beb.jpg)