Isn’t this the real problem? Maybe my outside perspective is wrong, but it really seems like companies have changed what they want from writing to mass quantities of eye catching dreck, rather than useful, informative, well written articles. I’m not just talking Buzzfeed either but this illness has infected news, marketing, and tech doc as well.
A friend who works for a consulting company has talked about when he is between gigs, he works internally improving their doc generator. This is a high end, expensive consultancy, and part of what you get is mass quantities of generated dreck
Humans can still create better writing in many ways, but how can we fix society to value that?